It's Earth Week...Help Us Celebrate the Action Behind Our Ambitions!

Apr 18, 2018 10:00 AM ET

What’s the greatest threat to our planet? Climate change? Water scarcity? Poor land management? None of the above. The biggest threat to our planet is the belief that someone else will solve these problems.   

That’s precisely why we doubled down with our ambitious Sustainable in a Generation Plan to support our global home. It’s also why we’re celebrating Earth Week (April 16-22) by proudly sharing our science-based approach and sustainability progress around the world.  

But first, a quick look at Earth Day’s roots. It began in 1970, proclaimed by the UN during a time where there was little repercussion for gas guzzling vehicles, smoke belching industrial plants or garbage dumping in our waterways. That year, about 20 million Americans participated across hundreds of schools and communities in a grass roots effort to spark national conversation about environmental concerns.  

Today, countless communities, individuals and organizations hold Earth Day events across nearly 200 countries.  

Earth Day is about raising awareness and education. But it’s also about exploring the ways we can make the world a better place by being a #GenerationForChange. This is a critical moment in time. Never before has responsibility been greater for business to step up to help ensure a healthy planet and a healthy society. 

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