Johnson & Johnson Blog: Our Healthy Future 2015 Goals

Reducing Our Environmental Impact and Strengthening Our Corporate Citizenship
Jul 19, 2011 3:00 PM ET

JNJ BTW - Our People and Perspectives

From Patrick McCrummen, Senior Director, Corporate Citizenship, Johnson & Johnson   There was an interesting piece last month by Carl Cannon of RealClearPolitics on the evolution of corporate social responsibility (CSR). In the article, Cannon highlights the different views on corporate social responsibility that have developed over the years, including Milton Friedman’s well known rebuttal to the idea of CSR 40 years ago in which he said, “Only people can have responsibilities.  Businesses as a whole cannot be said to have responsibilities, even in this vague sense.”  At the conclusion of the piece, Cannon posits, “Friedman may have had it backwards.  Yes, individuals and not businesses – have responsibilities.  But businesses are run by people.”   Many who know the familiar red script of our logo also know that we have incorporated CSR into our business strategy for decades. In 1943, our then Chairman Robert Wood Johnson established Our Credo, a set of guiding principles and business values for Johnson & Johnson, which sets forth our responsibilities to the stakeholders we serve — our customers, employees, communities and shareholders.    Click here to continue reading about Johnson & Johnson’s current CSR strategy.   Visit our Responsibility website to follow along as we work toward achieving our Healthy Future 2015 Goals.     ABOUT JOHNSON & JOHNSON
Caring for the world, one person at a time…inspires and unites the people of Johnson & Johnson.  We embrace research and science -- bringing innovative ideas, products and services to advance the health and well-being of people.  Our 115,000 employees at more than 250 Johnson & Johnson companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.   JNJ15390