Key Lessons on Getting Social with Business Sustainability

Jul 21, 2014 1:15 PM ET
Blog

Taiga Company Blog by Julie Urlaub

Using social media for sustainability communications means finding ways to engage your audience and get them paying attention to you.  It may sound simple, but there are so many tools and strategies an individual company to take.  What is the right playbook?

“Corporations can take insights from social movements to create authentic sustainability initiatives that inspire consumer participation and propagation.”

This was an introductory to a recent GreenBiz article, How to Engage Consumers: 5 Lessons from Social Movements.  In this discussion, the author presents a parallel comparison between similarly directed communication plans.  As the article goes on to explain, social movements tend to focus on five guiding principles when seeking to drive participation and action.  Our sustainability consulting practices considers this guidance has a broader application in business sustainability stakeholder engagement.

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Leveraging 15 years of business development, marketing, and communications expertise in the Energy, Medical, and Information Technology industries, Julie Urlaub now consults and advises clients on purpose driven stakeholder communications in the social space. She is the Founder of the Taiga Company.