Kony: Famous in Four Days

Mar 12, 2012 7:30 PM ET

What Do You Stand For?

Who is Joseph Kony? If you're one of the 55 million KONY 2012 YouTube views, the 2 million Facebook likes or the 2.3 million tweets using the #KONY2012 hashtag over the past week, you have at least an inkling. And in all likelihood, you probably didn’t before. Invisible Children, a California-based nonprofit, launched the KONY 2012 campaign this year to bring one of the world's worst war criminals, Joseph Kony, to justice. Although the campaign is as much embroiled in controversy as it is embraced, it is hard to argue it has accomplished its immediate goal: "Make Joseph Kony famous."

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