Las Vegas Sands Honors International Women's Day: Sands China
Las Vegas Sands remains committed to its 50,000 Team Members worldwide, from Las Vegas to Macao and Bethlehem, Pennsylvania to Singapore. The company provides Team Members with an outstanding work environment, strong benefits, a dedication to diversity, and extensive training and other opportunities to advance and thrive in the hospitality industry. The company, its subsidiaries and affiliates adhere to an equal employment opportunity policy for all current and future Team Members, without regard to a person’s race, color, religion, sex, handicap, veteran’s status or status within any other protected group.
In honor of International Women’s Day, Las Vegas Sands has chosen to highlight female Team Members in all of the regions in which we operate that have initiated change in their communities and the workplace. The company supports all its Team Members in their efforts to make their departments better and their efforts in volunteering in the community.
Ruth Boston, Senior Vice President, Marketing and Brand Management
Ruth Boston is a member of Sands China’s executive committee and has more than 20 years of marketing, sales and management experience in the hospitality and tourism industry in the Asia-Pacific region. She played a key role in strengthening the visibility of Sands China Ltd.’s Integrated Resorts – and consequently, of Macao and the Cotai Strip – as a world-class tourism destination, drawing in large groups of customers. Boston and her team went on the road and visited 12 international cities including Beijing, Shanghai, Taipei, Seoul, Tokyo, Mumbai and Delhi to bring potential partners, meeting bookers and local media to get a taste of what The Venetian Macao and the city of Macao had to offer. The roadshows set a new benchmark for the hospitality industry in Asia, providing a high energy, themed-destination education with world-class entertainment that convinced their audience to make a visit to Macao to see more. With the roadshows as one example, Boston has made, and continues to make, significant contributions to SCL’s business, where her work spans the full spectrum of marketing and sales functions, including leading the destination marketing and sales efforts in the opening of the Sheraton Grand Macao Hotel, Cotai Central and The Parisian Macao.