Love or Hate a Bright Idea?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Sep 23, 2010 11:45 AM ET

“An idea that is not dangerous is unworthy of being called an idea at all.” ~   Oscar Wilde  

How does your organization react to ideas? Threatened? Welcomed?  A powerful idea has the potential to rattle the cage.  And while executives, managers and workers sing the praise of innovation, how can innovation thrive if ideas are squashed?
Employees are often argued to be the greatest resource of a company.  But are all employees valued equally when it comes to innovation?   Is there a means to communicate that innovation up through the organization?
One culprit in the innovation process stems from limited organizational structures.  Another is from dismissing the unusual suspects of innovation.  Sometimes, the search for innovation benefits from listening to people who are not the usual idea generators, who might look and seem different.
While an open innovation approach to business sustainability offers stakeholders the opportunity to become engaged in the future of a business, it also recognizes that all  key stakeholders have a vested interest the success of the company, creates openness to new ideas that promote business success.  The trick is engaging employees at all levels of the organization - including the unusual suspects.
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Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".


Taiga Company