Moms Most Active Cause Consumers: 2010 Cone Cause Evolution Study
Cone EVP Alison DaSilva discusses what makes moms stand-out cause consumers.
Today we salute moms. But first, let’s just call them what they really are – Supermoms. According to the 2010 Cone Cause Evolution Study, moms are by far the nation’s most active cause consumers. A near-unanimous 95 percent (vs. 85% average) find cause marketing acceptable and 61 percent (vs. 41% average) have purchased a cause-related product in the past 12 months. With moms making 80 percent of household purchasing decisions, this is good news for companies engaged in cause marketing.
But what is it that makes Supermoms stand-out cause consumers?