Naked Juice Renews Commitment to Whole Planet Foundation Supplier Alliance for Microcredit

Jul 6, 2021 6:00 PM ET

For two weeks beginning June 23, supplier partners are supporting the Whole Planet Foundation Prosperity Campaign in select Whole Foods Market stores and online to alleviate poverty in countries that supply the company’s stores with products. 

Since 2006, Whole Planet Foundation has disbursed $92 million through microfinance partners in 78 countries in Africa, Asia and the Americas, including in 20 U.S. cities. Whole Planet Foundation collaborates with a wide network of microfinance organizations and supports entrepreneurs in some of the most marginalized and remote communities around the world, funding 4.9 million microloans and 26 million opportunities for a better life for microentrepreneurs and their family members.

“With a microcredit loan, an impoverished woman can generate income and lift up herself and her family. Each year, the generosity and support of Team Members, shoppers, suppliers and corporate partners provides life-changing opportunities for microentrepreneurs to generate income and lift themselves and their families out of poverty,” said Joy Stoddard, Whole Planet Foundation development and outreach director.  Because Whole Foods Market covers the foundation’s operational costs, 100% of every donation benefits microcredit clients.

Naked Juice has committed $50,000 to Whole Planet Foundation this year. As a repeat annual donor, Naked Juice has donated $900,000 to fund 28,920 microloans and create 159,415 opportunities for a better life.

Naked, a PepsiCo. brand, has been proudly supporting Whole Planet Foundation since 2007. Members of the PepsiCo. brand team have met microcredit clients whose loans were funded by Whole Planet Foundation in the United States, Nepal, and most recently South Africa.

From the Naked Juice team: “Naked Juice is the longest PepsiCo brand supporter of Whole Planet Foundation since 2011. As a brand, our mission is rooted in providing access to fruits and vegetables to communities in need through a variety of partnerships; to date we have delivered over 1 million servings of fresh, local produce to Americans that need it most.  In addition, we drive initiatives around sustainable packaging using 100% recyclable plastic, sourcing Rainforest Alliance certified pineapples and bananas, and supporting our community through partnerships like this. Microfinance and poverty alleviation are ways Whole Planet Foundation focuses on their mission to bring more good to the world and we couldn’t be prouder to help them bring their vision to life”. 

Learn more about the transformative power of microcredit at Whole Planet Foundation, and join Naked Juice in the Prosperity Campaign online to fund essential businesses of women entrepreneurs worldwide.