New Tools Take the Thinking Out of Donating
With technology platforms changing the way we purchase products and services on a regular basis, it was only a matter of time before such innovations impacted the way we give to charity. Launched earlier this month, Boston-based startup Changefolio allows users to set up automated donations tied to everyday purchases. The approach is a novel one, giving users the power to create custom rules that, for instance, allow them to give 10 percent of every trip to the grocery store.
This announcement comes on the heels of the launch of Amazon Smile, the high-profile giving initiative from the retail giant that automatically gives 0.5 percent of purchase prices to a charity of the shopper's choice.