Social Media is Becoming a Critical CSR Tool

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 3, 2013 7:00 AM ET
“When it comes to corporate social responsibility, consumers want more than aspirational mission statements…84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose…Companies that proactively share the details and results of their CSR efforts, rather than just their aspirations, will be rewarded with increased consumer trust and purchasing.” 

These statements were captured from the survey, 2012 Cone Communications Corporate Social Return Trend Tracker.  Herein, the study finds that eco awareness continues to be on the rise, and consumers are demanding more business sustainability action from the companies they support. Click here to continue reading, Social Media is Becoming a Critical CSR Tool

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".