Sustainability’s Lost: Action without Direction

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Oct 27, 2010 12:45 PM ET

Frequently our professional consulting finds businesses approaching sustainability in an ad-hoc manner, often lacking a common aligned business purpose.  Although the intentions may be inspired by expanded social or eco awareness, the actions are not necessarily impactful in building long-term business sustainability.  A strategic approach can help align the mindset of an organization and ensure that the approach ties to the overall profitability drivers of the business. 

For many, choosing the right business sustainability strategy is not an easy task, and implementing it across the entire organization can be even harder.  For this simple reason, many businesses end-up approaching sustainable change from the same traditional structured business processes. 
We encourage businesses to break this cycle and seek out business sustainability actions that:
•    Align with specific business value drivers.
•    Engage key stakeholders in a common direction.
•    Efficiently generate defined marks of progress.
Moving into the holiday months, now may the perfect time to revisit traditional business strategies and communication plans. Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".


Taiga Company