Sustainability In Action: Outdoors and On Bikes
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Apr 18, 2012 11:55 AM ET
How do you connect with nature? Does it matter? Actually it does. According to Richard Ryan, professor of psychology at the University of Rochester, paying attention to the natural world not only makes you feel better, it makes you behave better.
As an avid cyclist and sustainability consultant, it's interesting to note that while the salubrious effects of nature are well documented, from increasing happiness and physical health to lowering stress, this study shows that the benefits extend to a person's values and actions. Exposure to natural as opposed to man-made environments leads people to value community and close relationships. Hence the reason, we at Taiga Company,use cycling as a means to promote sustainability - we call it green cycling. When people ride bikes, good things happen. People are outside, appreciating nature, enjoying physical activity, and also promoting eco awareness. Click here to continue reading Sustainability In Action: Outdoors and On Bikes.
Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".
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