Sustainability Metrics – The Devil is in the Details

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Aug 7, 2012 12:00 PM ET
Julie Urlaub, Founder and Managing Partner of Taiga Company

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

“Metrics are important and necessary.  We need some way of measuring progress, setting alarms, and sometimes for driving behavior.  Metrics can also cause trouble.  The problem is that metrics are not perfect. As much as we would like them to represent the truth, metrics are not the truth.  They are just a small still-picture taken through a small window pointed at some piece of the truth.”

   This quote was taken from the recent post, The Deceptive Nature Of Metrics, which examine the good and bad of measurement.  As the article explains, the interpretation of what is being measure is often more significant than the measurement itself.  Within our own sustainability consulting experiences, we find this to be especially true of business sustainability measurement and reporting. Click here to continue reading, Sustainability Metrics – The Devil is in the Details

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".