Sustainable Business Energy: Moving Past Initial Resistance

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Oct 28, 2010 10:50 AM ET

As anyone knows who has ever tried to start a car with a less than a fully charged battery, the energy required to make that initial engine crank is more than the energy required to keep the engine running.  Similar to business sustainability change, the effort required to get change initiated is often the greatest obstacle. 

The gap between ‘awareness and action’ still represents the single largest opportunity for global business sustainability progress.  According to the latest figures, over half of all business leaders place sustainability as a business priority, yet only a small portion actually have an actionable business sustainability plan in place.  This gap represents real and quantifiable competitive advantages for those ready to move.  The hardest step seems to be the first one! 
By shifting the traditional view of business sustainability as a resource drain to a true business value opportunity, more companies clearing this first obstacle.  We find organizations are using applied sustainability concepts to define ways to: click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".


Taiga Company