Sustainable Forestry Tour: Educating the Social Media Generation

Jan 24, 2019 10:15 AM ET
Blog

Domtar, the Forest Stewardship Council® and Procter & Gamble brands Charmin and Bounty recently hosted two social media influencers during a sustainable forestry tour. It’s just one way we’re helping to raise awareness for the next generation of digital natives.

Renee Peters and Bella Bucchiotti, both lifestyle bloggers with a robust social media following, visited a hay farm turned pine forest in Arkansas. This forest supplies wood to our Ashdown Mill, which produces pulp that is supplied to customers such as Procter & Gamble for use in tissue and other everyday products.

While visiting this FSC-certified forest, Peters and Bucchiotti observed a variety of plants and wildlife thriving in southwestern Arkansas, nicknamed The Natural State. Our sustainable forestry tour was a perfect opportunity to show how we and others are working to protect our natural resources.

Continue reading to see what the bloggers learned on the sustainable forestry tour.