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To Scare or To Inspire? Bringing Admission, Ambition & Pragmagic to CSR

Part 13 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.

What is the most effective CSR/sustainability strategy – to scare or to inspire? How do you get the balance between sharing the bad news (i.e. the state of the world) and the good news (i.e. the innovative solutions)?

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