Don’t Confuse Your Brand Purpose With Your CSR Initiatives

(3BL Media/Justmeans) – Marketing has gone through some major changes in recent years, driven by consumer expectations about how businesses should behave. It’s no longer about getting people to like your products, it’s about getting them to love your entire company. The days of brand image where you could say one thing and do another are over. The job for companies now is to build brands that people can really believe in and want.

Green & Black's Chocolate Launches Products Without The Fairtrade Label

(3BL Media/Justmeans) – Green & Black's, the brand which pioneered organic Fairtrade chocolate, is now launching its first UK product without the familiar Fairtrade label.

Inventshift Showcases Social Enterprises For Global Good

(3BL Media/Justmeans) – Social enterprises are a new way of doing business, where, by selling goods and services in the open market, the social enterprises reinvest the money they make back into their business or the local community to tackle social problems, improve people's lives, support communities and help the environment. It’s accepted that when a social enterprise profits, society profits.

PayPal Reveals Eight Million People Gave Globally To Charities Over The Holidays

(3BL Media/Justmeans) – Over eight million people in 181 countries contributed over $971 million to 282,053 charities during this holiday season, says Paypal, which has reported an 11 percent growth in charitable giving in 2016 —making 2016 the biggest year for end-of-year donations with PayPal ever.

Vietnam’s Rising Consumer Society

(3BL Media/Justmeans) – Vietnam’s middle class is growing faster than anywhere else in Southeast Asia. These consumers want the same things as everyone else. Yet what makes Vietnam distinctive is how quickly its consumers are moving up the ladder. That’s why it’s an attractive market for retailers and consumer goods companies, with its fast growing and sustainable economy.

Fairtrade Gold Wedding Rings Now Available

(3BL Media/Justmeans) – Fairtrade has taken the important step to make gold rings affordable for everyone, by teaming up with Argos, the UK high-street retailer online to launch Fairtrade gold rings nationwide.

Mintel Research Finds British Consumers are More Concerned About Animal Welfare Than the Environment And Tax Avoidance

(3BL Media/Justmeans) – When it comes to ethical claims made by food and drink companies, new research from Mintel finds that concerns over animal welfare tops the list, beating concerns about the environment and tax avoidance.

Six Elements of Effective Transparency

Guest Blog by Lorraine Smith, Director, SustainAbility

Transparency on the rise

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