Team 21st Century Fox Raises £100,000 for Cancer Research in London Marathon
For the 2015 Virgin Money London Marathon, colleagues at 21st Century Fox businesses in the UK came together to raise more than £100,000 for Cancer Research UK, one of the world's leading cancer research charities.
In the weeks leading up to the April 25 race, the team hosted fundraising initiatives such as quiz nights, bake sales, and even an Easter egg hunt to encourage donations to the cause. Cancer Research UK was the official charity of this year's London marathon, and the race overall raised £2.5 million for the organization.
The initiative built on the fundraising efforts of Fox Film UK, which also fielded a team in last year's race, raising more than £40,000 (US $66,000) for MediCinema, a charity that builds high-end screening rooms for patients in British hospitals. This year, 21st Century Fox expanded the call to include the rest of its UK businesses, including Fox International Channels, Twentieth Century Fox Television, and the corporate office.
21st Century Fox also supported the team with a donation of roughly £16,600 pounds ($25,000) to Cancer Research UK. The total money raised will fund the construction of the organization's new Francis Crick Institute, which will open in London later this year.