The "IVECO Forest" Is Born: IVECO Partners With Treedom to Plant Trees
IVECO, the commercial vehicles brand of CNH Industrial, has partnered with Treedom, the first web platform that allows you to plant a tree remotely and follow the entire project online. Treedom was founded in 2010 in Florence, Italy, and ever since then more than two million trees have been planted in Africa, South America, Asia, and Italy. The trees are planted directly by local farmers and help create environmental, social and economic benefits for their local communities.
The "IVECO Forest" will consist of 300 trees, 270 of which will be planted in various parts of the world and 30 will be part of the agroforestry project of the Parco delle Chiese Rupestri in the Basilicata region in Italy. The tree planting initiative reflects CNH Industrial’s and IVECO’s commitment to environmental and social sustainability.
The collaboration is just the latest contribution to the “Plant the Future” program, IVECO's international reforestation project, which aims to highlight IVECO’s commitment to CO2 reduction to build a greener tomorrow.