The Push and Pull of Workplace Giving
The United Way’s strength in workplace giving comes more from a push than a pull. Meaning, senior leaders are either members of United Way boards or they take official roles in fundraising or advocating for causes to which they have personal connections. This creates a strong push in corporate cultures to conform to the decision-making modelled by senior leaders. On the other hand, the employee choice enabled by technology platforms is a pull mechanism. It offers employees a broad array of choices to which they can give whenever they want.
Which approach is stronger? What can corporations do better to make these tech platforms easy to use for employees and nonprofits?