Top Sustainable Business Cultures Encourage Transformative Thinking

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Mar 31, 2011 10:27 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

A key to corporate financial success is having the right people in the right positions, from the very top to the very bottom.  In addition, it has become increasingly important to have expanded eco awareness and a skill set to respond to the evolving face of sustainable business.   

To meet the growing demands of business sustainability and maintain a competitive edge, businesses leaders need to not only reevaluate their talent but the manner in which they motivate that talent. The post, Build a High Performance Culture, examines some of the common cultural stumbling blocks to incentivizing transformative thinking.   •    Management fails to set stretch targets incentivizing employees to simply meet base goals rather than going beyond expected performance.   •    Management sets negative consequences of failure in bigger bolder thinking, thereby outweighing the positive gains of ‘met expectations’.   •    Executive management itself fails to differentiate common practice from the innovative thinking.   The ability to motivate and develop innovative thinking can set an organization apart.  Our sustainability consulting finds that progressive companies are developing specific business sustainability strategies to attract and manage their top talent.  Click here to continue reading about sustainable business cultures fostering transformational thinking.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".