Walmart: The New Small Business Partner?

Mar 11, 2013 11:15 AM ET

Prove Your Purpose

From Chipotle to American Express, supporting local businesses continues to be a growing CSR trend. But what happens when small business' public enemy number one unveils a major campaign supporting women-owned local businesses worldwide?

Just a day in advance of International Women's Day, Walmart has launched the "Empowering Women Together" section of Walmart.com, an online store featuring products made by small, women-owned businesses from nine countries around the globe, including the U.S. The program is part of a broader initiative for women's economic empowerment announced by Walmart in late 2011 on the heels of a class-action sex-discrimination lawsuit.

To read more on Cone's Prove Your Purpose blog, please click here.