What Apple’s EPEAT Flip-Flop Means for Green Business

Jul 23, 2012 3:30 PM ET

Apple's latest big announcement wasn't a new iPhone launch or the thinnest laptop on the market, but it made headlines across the globe nonetheless.

Apple's shocking decision to pull all listed products from the Electronic Product Environmental Assessment Tool (EPEAT) registry late last month was quickly repealed last week when the company announced it would rejoin the voluntary green electronics registry. EPEAT, formed to help consumers make better purchasing decisions through transparency in product components and recyclability, has become the global standard for green electronics.

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