Why Your Social Media Efforts Are Failing and What to Do About Them

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Feb 7, 2013 7:00 AM ET
Blog

Social media, although a relatively recent phenomenon, is becoming an essential tool for value creation in sustainable business, and within all businesses, an increasingly important part of any business’s marketing and client base development platform. The perception of social media marketing has shifted quickly—no longer viewed as a trendy or passing fad, having a flexible and well-managed presence has become a must for any business seeking to secure a place in both the traditional and digital marketplace. What could once be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilization of the tools social media engagement offers.  Click here to continue reading, Why Your Social Media Efforts Are Failing and What to Do About Them

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".