Brown-Forman Demonstrates All-Round Responsibility Commitment
(3BL Media/Justmeans) – Responsibility is about doing more together than one can do alone. Responsible companies foster relationships where ideas and resources are shared to inform and execute a robust corporate responsibility strategy. These companies actively listen to and involve stakeholders in identifying priorities, shaping strategy, and implementing solutions.
Brown-Forman has published its sixth corporate responsibility report, outlining the company’s responsibility commitments, key achievements, and challenges. The report features narratives describing employees who champion the cause of responsibility throughout the business, from the founder of a non-drinker’s employee resource group to an employee who organized a significant refugee aid effort in Europe.
According to CEO Paul Varga, the report and the everyday champions throughout Brown-Forman reveal the company’s best spirit and embody its deeply held values.
Responsible Leadership through Partnerships
Brown-Forman works to address the many challenges around misuse of alcohol, including drunk driving and underage drinking, through industry partnerships such as Responsibility.org, the Responsible Retailing Forum, TEAM Coalition, Kentucky Distillers Association, and International Alliance for Responsible Drinking. The company continues to work with 10 other industry leaders that signed the Beer, Wine, and Spirits Producers’ Commitments to Reduce Harmful Drinking.
Preventing Underage Drinking
In the US, Brown-Forman helps fund the Foundation for Advancing Alcohol Responsibility, an independent organization dedicated to reducing drunk driving and underage drinking. In Mexico, the company helps plan the national alcohol responsibility campaigns for FISAC, a nonprofit whose mission is to contribute to a responsible drinking culture. The company has partnered with the Responsible Retailing Forum to assess and improve retailer performance on ID checking and training to prevent underage drinking.
Leading By Example
Brown-Forman uses company-wide creative initiatives to educate its employees on the benefits of drinking in moderation. In Fiscal 2017, it updated its online education module called the Think and Drink Tavern. The interactive simulation, offered in seven languages, and with an eighth to be added in Fiscal 2018, shares tips on responsible drinking and how to know and intervene when someone has over-consumed.
Through DendriFund, an environmentally focused foundation created by Brown-Forman and the Brown family, the company connects with farmers, timberland owners, and other stakeholders to solve challenges related to wood, water, and grains. In the last two years, DendriFund has focused on bringing people together to address sustainable farming issues and to find new ways to allocate resources.
Renewables and Efficiency
Brown-Forman continues to pursue renewable projects that will help it meet its environmental goals. The on-site solar facility at its winery in Sonoma County, California, produces an average of 150,000 kWh of energy each year. The company is also expanding other renewable energy options, including using agricultural byproducts, such as leftover agave fiber, to produce energy.
Making Every Drop Count
In Fiscal 2017, Brown-Forman invested in water efficiency projects across its brands and facilities. Canadian Mist implemented several water-saving projects that resulted in a 34 percent decrease in water use and wastewater discharge. Sonoma-Cutrer uses 100 percent of treated process wastewater on-site for vineyard irrigation. Herradura uses 43 percent of treated process wastewater on-site for landscape irrigation.
Achieving Zero Waste
Brown-Forman has committed to sending zero waste-to-landfill for all owned facilities by 2020. In 2017, five of our 15 owned facilities achieved this goal in its entirety, representing 85 percent of its total production.
At a leadership level, three women currently serve on Brown-Forman’s Board of Directors, and four of 14 Executive Leadership Team members are women. In comparison to national benchmarking survey data, the company trends higher in both categories for gender representation.
Fostering Employee Giving
Through opportunities to volunteer and donate, Brown-Forman’s employees receive greater fulfillment by supporting those in need. Over 700 employees volunteered about 15,000 hours in Fiscal 2017, donating their time, skills, and talents to local organizations.
Source: 3BL Media