Carlsberg ​C​elebrates 170th Anniversary ​With The Coolest Bar​ In The World​

(3BL Media/Justmeans) - Carlsberg is celebrating 170 years of existence and it has decided to mark the date with a message of sustainability. The company has recently committed to 100 percent renewable electricity and zero emissions at its breweries. In line with that, it has built a ZERO Carbon Windmill Bar in the historical Carlsberg District in Copenhagen, the Danish capital​ where Carlsberg is based.​

The bar features two technologies that the Danes love: windmill and bicycles. It is powered by the former, but consumers can pedal up power to pour their beer in case the wind stops blowing.​

“After committing to 100% renewable electricity and zero carbon emissions at our breweries, we challenged ourselves to create a fully carbon-neutral beer bar. Coming from Denmark, it only felt natural that we did this using windmills and bicycles,"​ ​Carlsberg’s ​director of sustainability, ​Simon Boas Hoffmeyer, said in a statement.

ZERO Carbon Windmill Bar will be open to consumers over the course of the week-long celebration of Carlsber​g​’s 170th anniversary week​ in the bicycle-loving capital.

Carlsberg's sustainability program, called Together Towards ZERO, is part and parcel of the company's SAIL’22 ​CSR and sustainability ​strategy. It has four main goals: ZERO carbon footprint, ZERO water waste, ZERO irresponsible drinking and a ZERO accidents culture.

The company designed Together Towards ZERO with the help of global experts using a science- based approach. It is ​also ​aligned with the UN Sustainable Development Goals and it aims to deliver emission reductions that ​are more ambitious compared with the base level set out in the Paris Agreement on climate change.​

Image: video grab (Carlsberg)