Companies Launch Initiatives to Boost Natural Disaster Response
(3BL Media/Justmeans) – Companies can play a vital role in providing critical relief assistance when natural disasters strike. According to the 2013 Cone Communications Disaster Relief Trend Tracker, 87 percent of global consumers believe companies must get involved in natural disaster response. Nearly 70 percent think corporations are better able to effectively respond. Nine in ten consumers feel better about a company after learning about that company’s support of disaster recovery.
The National Preparedness Month has encouraged a number of companies to launch new initiatives and campaigns this year. Disney has launched The Pillowcase Project in partnership with the Red Cross. The initiative includes school curriculum centered on the core principles of "Learn, Practice and Share" and teaches students how to create their own emergency supply kits, packed in pillowcases for easy transport. So far, the program has reached 500,000 3rd – 5th graders in schools nationwide.
Walmart has granted $1.5 million to the Red Cross as part of its $25 million disaster commitment. The funds will be used by the Red Cross to develop a data tracking tool to help relief organizations know where to focus efforts. The tool, named RC View, collects data in real time across organizations helping to alleviate the loss of precious time as multiple organizations try to collect and aggregate information manually.
Boise Paper has launched "Pledge to Prepare" alongside the Red Cross to recognize the National Preparedness Month. The initiative asks consumers to take three simple steps: Make a Pledge, Make a Plan and Make a Kit. Individuals can take the pledge on the Red Cross website and follow information on how to plan and pack for a disaster. Boise has also created a special edition carton of Multi-Use Copy Paper that can be repurposed as a preparedness kit.
Ford is launching the new Ford Disaster Relief Mobility Challenge, which will award three grants of up to $70,000 each to purchase and modify a Ford Transit Van for disaster relief work. Applicants are charged with showing how they could use the van to solve their disaster relief needs to win the award.
Source: Cone Communications
Image Credit: 3BL Media