Habitat For Humanity Kicks Off New Campaign With New York Mets
(3BL Media/Justmeans) - The New York mets have something very important to write home about. As the baseball kicks off on April 3, the Mets will be launching the new Habitat for Humanity nationwide campaign, Home is the Key. As the Mets play on their home turf, they will help raise awareness for the need of affordable housing in the U.S. and abroad.
The month-long #HomeIsTheKey campaign is supported by sponsors, celebrities (including Country music star Eric Paslay and HGTV personality Chip Wade) and community leaders. It includes several activities and build events across the U.S. Supporting the campaign on social media and purchasing products from participating partners are two ways anyone can help. They can also donate to Habit for Humanity through their website.
“We all need decent shelter to thrive, and yet many in the U.S. live in inadequate housing conditions, creating a significant barrier to opportunity, success and health,” Jonathan Reckford, CEO of Habitat for Humanity International, said in a statement. “Home is the Key reminds us that home is more than just bricks and mortar. A home unlocks the opportunity for a better life and we hope people see that, by donating to Habitat, they’re opening the door to strength and stability for millions of families who need a hand up.”
Among partner companies are Nissan, who will donate $1 for every #HomeIsTheKey social post, up to $250,000. Elsewhere, At Home Stores will sell special edition candles and donate 100 percent of the proceeds. It will also allow customers to donate at check-out. BLACK+DECKER will tap its social media power to raise awareness of the campaign while Kum & Go Convenience Stores will take donations at checkout. It will also build a new Habitat home in the community that raises most donations. HSN Cares and Ballard Designs will feature Habitat as their April nonprofit partner so their customers can contribute throughout the month. HSN Cares is also sponsoring and volunteering to build two homes in their hometown of St. Petersburg, Florida, alongside two future Habitat homeowners. Finally, Sur La Table Stores will take donations in its stores and online, besides donating part of revenue from at-register or online donations. A portion of the proceeds from sales of Scanpan cookware will also benefit Habitat.
In order to rev things up on social media, Habitat for Humanity will use its Twitter platform (@habitat_org) to throw a Twitter party on Wednesday 5 between 2 and 3pm EDT. Amy Lupold Bair, blogger and founder of Resourceful Mommy Media, will be hosting the online conversation, when participants also get the chance to win prizes from campaign partners.
The campaign will reach its highlight at the end of April in Atlanta with Nissan and the Heisman Trophy Trust joining forces for the 5th annual Heisman House Build.
To find out more, visit the campaign's page on Habitat's website.
Image credit: Habit for Humanity