Hershey’s Packaging Innovation Improves Sustainability


(3BL Media/Justmeans) – The new contemporary packaging for Hershey’s Miniatures Assortment is designed to appeal to consumers, with its bolder presence on the retail shelves as well as in the candy bowl. However, there’s much more than an attractive presentation: Hershey has focused on improving environmental sustainability as well with the new packaging.

Each new wrapper underwent a weight reduction of 0.05 grams. This may appear to be a minuscule figure, but it is equivalent to over 271,800 pounds of wrappers saved every year. This quantity is enough to fill 11 tractor trailers. The innovation helps Hershey cut down its paper use and save 1,957 trees each year.Furthermore, the reduction in aluminum use and the energy required to produce it is equivalent to switching off the electricity for one year in 56 homes.

Hershey has consistently followed sustainable packaging practices to reduce its environmental footprint. Over the last five years, the company has implemented more than 175 packaging sustainability projects across three countries that have saved 14 million pounds of packaging material. These packaging projects are part of how Hershey conducts business with a purpose.

The company has also announced its new goal to reduce packaging by an additional 16 million pounds through 25 new initiatives by 2017. These goals are included in the company’s new CSR report. The report outlines Hershey’s updated CSR strategy and framework, grounded in its core belief that strong performance begins by operating effectively and ethically.

Source: 3BL Media

Image Credit: Flickr via Tim Green