Hilton Worldwide Unites to Celebrate Earth Hour with Innovative Projects

(3BL Media/Justmeans) – International hospitality chains stand to benefit in multiple ways by embracing sustainability as an integral part of their business strategy. Sustainable practices not only help to reduce a hotel’s carbon footprint, but also serve as a strong selling point for the environmentally conscious guests. A study conducted by Legrand showed that in many countries, energy is now the second-largest expense for hotels after staff. Investing in energy savings is an effective way to reduce operational costs.

Hilton Worldwide’s responsibility and sustainability strategy, “Travel with Purpose,” is marked by its commitment to “Living Sustainably.” As a part of this commitment, Hilton and its portfolio of 12 brands, together with their Team Members and franchisee employees around the world, will come together to celebrate Earth Hour for the fifth year in a row.

The group’s celebration of Earth Hour 2015 will include a series of innovative sustainability projects, such as switching off of main building exterior lighting and rooftop neon signage, and dimming of interior lobby and reception lighting. Other creative projects will include hosting candlelit dinners with low carbon menus and sustainable cocktails, presenting acoustic music sessions in the dark and organizing candle making activities.

During the Earth Hour on March 28, 2015, from 8:30 pm to 9:30 pm local time, hundreds of Hilton’s global properties will be connecting with guests in demonstration of their commitment to living sustainably. Maxime Verstraete, vice president of sustainability at the group, said that managing natural resources and energy use are crucial to Hilton Worldwide’s long-term business strategy. Through its celebration of Earth Hour around the globe, it showcases how its hotel properties conserve waste, energy, and water every day.

Hilton Worldwide achieved ISO 50001 certification in 2014 for energy management for its global portfolio. In January 2015, the company announced Meet with Purpose, a concept aimed at making it convenient for meeting professionals to reduce waste and incorporate sustainable practices into meetings and events. Incidentally, the original idea for Earth Hour was conceived by WWF during a 2007 meeting held at Hilton Sydney.

Source: 3BL Media

Image Credit: Flickr via F.C. Photography