IHG on its Way to Achieving Corporate Responsibility Targets
(3BL Media/Justmeans) â According to the World Travel and Tourism Council (WTTC), the hospitality industry is one of the key drivers of global economic growth, providing nearly 255 million jobs in 2011. However, the industry also makes a significant impact on the environment through large consumption of energy and water, use of consumable products, and waste generation. As tourists become increasingly conscious about social and environmental impacts, hotel companies are looking to gain competitive advantage through robust implementation of corporate responsibility (CR) programs.Â
InterContinental Hotels Group (IHG) is an industry leader that has made corporate responsibility integral to its business. In 2013, IHG announced major CR targets to reinforce its long-term commitment to doing business responsibly. Now, the company has released an update on progress against these targets.
The progress against these 2013-2017 targets has beenpositive, primarily driven through IHGâs three core CR programs â IHG Green Engage System, IHG Academy and IHG Shelter in a Storm. The targets were designed to assess impact in areas where the company has maximum influence on improving peopleâs lives â the environment and local communities.
In 2014, the key achievements with regard to the environment included announcement of IHG Green Engage as a brand standard, with the entire estate of the company enrolled in the system. More than 20,000 Green Solutions were implemented through the system during the year. A reduction of three percent in carbon footprint per occupied room and 4.2 percent in water use per occupied room in water-stressed areas was achieved.
IHGâs efforts to make a positive difference in local communities also made significant headway in 2014. During the year, the company doubled the number of IHG Academy programs to over 6,000 in about 60 countries. The company responded to 18 disasters in nine countries through IHG Shelter in a Storm program in 2014. IHGâs financial contribution to communities during the year stood at $6.2 million.
IHGâs Chief Executive, Richard Solomons, said that doing the right thing for the environment and in the local communities remains central to the companyâs business. IHG is proud of the progress it has delivered on its CR targets and continues to remain ambitious about what it can achieve in the future.
Image Credit: Flickr via NASA