​Italian Label Goes Fur-​ and Down-​Free

(3BL Media/Justmeans) - ​​Nap​​apijri, the ​Italian​ clothing company identified by the ​Norwegian​ flag, has announced that its FW17 collection Superlight Parka is 100​ percent​ down​-​ and fur​-​free. The announcement is likely to be welcomed by animal welfare groups,​ who campaign arduously to ban these products from the garment industries.​

The company said the Parka is ​part of its Make It Better mission that favors innovation to improve customer's lives and embrace principles of sustainability.

​The project goes back to 2012 when Napapijri set in motion its transition to fur-free. ​It started with children's clothes and then it phased out racoon dog fur. The company started to look for eco-fur alternatives to deliver the same quality and meet consumer expectations until it found the ideal solution in Eco-Fur Kanecaron fibers, which replace with more efficiency animal-derived textiles.

Later in 2015, Napapijri used its experience in going fur-free and decided to go down-free as well, another step in improving animal welfare standards. The label then developed a down-free insulation replacement called Thermo-Fibre, which was first introduced in its FW15 outerwear collection before being rolled out across the FW16 collection to make it 99 percent down-free, and finally 100 percent with the FW17collection.

Besides sparing animals, the Superlight Parka is also more comfortable. Napapijri says it is one kilogram, or two pounds, lighter than the label's average winter parka, which is great news for those people living in places with long winters.

Napapijri’s ​decision to phase out fur and down is supported by ​parent company ​​​VF Corporation’s​ Animal Welfare Policy recently released.

Image credit: Napapijri