More Companies Seek Eco-labels for Competitive Advantage
(3BL Media/Justmeans) – There is a growing awareness among governments, companies and consumers that protecting human and environmental health must be integral to what enters the market, and what buyers get. Businesses that promote credible, certified products stand to gain competitive advantage in this scenario.
Green Seal, the nation’s first independent nonprofit certifier of sustainable products and services, offers consumers an eco-label they can trust for products and services with health and environmental benefits in all aspects of their daily lives: from school to college, from home to office, from dining out to staying in a hotel, or going to a football game or the movies.
In its 2015 Annual Report, Green Seal reveals that companies with an aggregate market value exceeding $200 billion are engaging with the nonprofit’s certification and green programs. With businesses as diverse as a library in Washington to a basketball stadium in Kentucky to a luxury hotel in New York City receiving Green Seal certifications, it is evident that organizations are increasing their focus on protecting human health and the environment.
Green Seal’s corporate partners range from household brand names to B2B companies to long-established private family businesses, which include Office Depot, Staples, 3M, Andersen Windows, Clorox, Westin, and Marriott. Manufacturers of soaps and hand cleaners such as Aramark, Ecolab, Dial Corporation, Georgia-Pacific, Kimberly-Clark, Kutol Products Company, and Worx Environmental Products offer a variety of Green Seal certified products.
Green Seal certification for paints is recognized throughout the world. In the U.S., Master Paints, Masco Corporation, KILZ, G.J. Nikolas, and Rust-Oleum offer Green Seal certified paints. PPG Canada, Asian Paints, Al Jazeera Paint Company and BBC Paints are some of the international paint manufacturers with Green Seal certification.
More than 32,000 Subway restaurants in North America use Green Seal certified CHEMCO hand soaps, over 150,000 students attend schools and universities cleaned by a Green Seal certified housekeeping service, and guests have enjoyed more than eight million "green" hotel nights in Green Seal certified hotels nationwide.
According to Dr. Arthur Weissman, President and CEO of Green Seal, the annual report also showcases the cost-savings, consumer satisfaction, and employee engagement their clients have achieved through Green Seal certification along with a multitude of environmental benefits.
Source: Green Seal
Image Credit: Flickr via Imo Bach