Please Don’t Go, "Go Try It On" First

Why would anyone with any consideration for humanity or stylistic sensibility wear a pair of red socks with a blue patterned shirt and khakis? And not just that, but seek the opinion of the rest of humanity before leaving home looking like that? Out of 1059 people who eagerly offered their “expert” fashion advice, 684 voted “change it,” including me; the remaining 375 who either blindly follow or love Ashton Kutcher told him to “wear it” and commit the ultimate suicide over social media. Last night, I found myself coming to terms with the fact that Ashton may not after all, be as perfect as I thought. Although what’s more likely is that this was the perfect way to promote Go Try It On and he achieved the desired results. Within a matter of minutes over a thousand people voted on his ‘look for the evening’ and he obviously stirred the curiosity of countless others who follow him on Twitter. We live in a world where how you look matters and now it’s in fashion to do it over social media.

Until recently, people turned to fashion magazines or their immediate family and friends for advice. Now, they are turning to one another over social media sites such as FashionStake, Catwalk Genius, LookBook, I Like My Style, Fashism and Go Try It On which are newer ways of doing fashion over social media. “Web sites like Fashism and Go Try It On, both less than a year old, are picking up where fashion blogs have left off, and are making fashion more immediate and personal,” wrote Simone S. Oliver in an op-ed in the New York Times.

So how do these sites work? To get opinions, users simply take a picture and upload it to the site, providing some details about the type of event they're dressing for along with details about the outfit such as style, brands and accessories etc. Once they've submitted all the necessary information, they can choose to share it with anyone who visits the site, or just with friends over that particular social media network. Visitors like me who wince at the site of bad fashion and who genuinely care about humanity give their opinion and can vote for ("wear it") or against ("change it") the outfit, or leave written reviews. It’s just another way to use social media and it is also working!

Marissa Evans, 26, a former Web analyst and strategist in New York, who started Go Try It On said that even when reviewers vote against outfits, the comments tend to be mostly helpful and encouraging. However she mentioned that a team monitors reviews and removes comments that cross the line so nothing harsh is being said. In a way, they also ensure people are mostly civlised over social media sites where users can be anonymous.

So next time you are wondering if that outfit works or not, you only need to follow in the steps of Ashton and make an online request over one of these social media sites. Granted, there will be someone out there who won’t let you Go Try It On a pair of red socks!

Photo Credit: Richard Masoner