The Business Case for Going Green...NOW!

I had the opportunity to speak on a panel at the Jumpstarting the New Green Economy 2009 Green Ventures Conference at Fairleigh Dickinson University in Madison, NJ.

It was an interesting drive from my home in suburban Philly through a few PA and NJ towns that I have yet to visit in my short East Coast tenure - but I suppose that could be a subject of another post.

My panel included a mix of professionals from the public and private sector including some very well known industrial brands. I was lucky enough to speak last and was able to identify a few common threads in the conversation.

The take-away message was clear. There is some code-cracking (translated - business and political acumen) required to drive sustainable environmental change in large companies, but the one unifying theme was that in most cases - Green = Green.

Good environmental strategies are good for the bottom line. But you don't have to take my word for it. You can view the presentations made by Ron Reisman (Board of NJ Public Utilities), Kevin Tubbs (Ingersoll Rand), Ed Madzy (BASF), Hugh Tole (Roche) and me for yourself and be the judge.