Timberland Teams Up With Thread On Sustainable Collection To Support Haitians
(3BL Media/Justmeans) - Plastic bottles collected from the streets and landfills of Hawaii are being transformed into Timberland shoewear and clothing items as part of a partnership with Thread, a certified B corporation that makes it what it calls the "most responsible fabric on the planet".
The outdoor lifestyle brand has announced the Timberland X Thread collection, which they say goes beyond environmental sustainability as it also creates social value in the shape of cleaner neighborhoods and job opportunities.
“The Timberland X Thread collection is incredible proof that style and sustainability can go hand-in-hand,” said Colleen Vien, director of sustainability for Timberland. “This collection delivers good with every fiber, not just by recycling plastic bottles that would otherwise end up littering the streets, but also by creating job opportunities and cleaner neighborhoods in Haiti.
To collect all those bootles, 1,300 Haitians are employed. Each yard of fabric is traced and tracked at every step of its journey, from bottle collection and fabric creation to the delivery of the fabric bolt to the manufacturer.
The collection includes five styles of men’s footwear, two bags and one t-shirt, all made using Thread Ground to Good fabric. The shoes and boots are crafted with durable uppers in Thread fabric made with 50 percent post-consumer recycled PET, a 50 percent recycled PET mesh lining and a durable outsole made of 15 percent recycled rubber. The duffel bag and backpack are made with Thread fabric and waterproof leather trims. The T-shirt is made with 50 percent Thread fabric and 50 percent reclaimed cotton from fabric scraps.
The new product range is part of Timberland's commitment to be what it calls Earthkeepers, which entails running the business according to sustainability and CSR principles. It found in Thread an ideal partner for a project in Haiti, one of the communities Timberland likes to support. Both companies are determined to look beyond the environmental value of recycled plastic bottles to focus on responsibility, transparency and social good.
The partnership follows up on Timberland’s support of Thread’s Clinton Global Initiative (CGI) Commitment to Action, which addresses child labor in global supply chains, with a targeted focus in Haiti. Besides, Timberland continues supporting the people of Haiti following a five-year tree-planting effort to help smallholder farmers reach self-sufficiency.
The new Timberland X Thread shoes, t-shirts and bags are available in Timberland stores and online. To raise awareness of the stories behind the initiative, Timberland is sharing stories, photos and videos online and in stores.
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