Vox And UCLA Team Up On Positive Climate Message
(3BL Media/Justmeans) - Doom and gloom, it seems, is not working as a media strategy to reach the general public about the environmental challenges of our times. So why not try a new, more practical approach? Media channel Vox and University of California have joined forces to launch the Climate Lab, a six-part video series exploring global climate change and UC's work on mitigation motivated by the need to inspire people to take action.
The series is presented by conservation scientist and UCLA visiting researchers M. Sanjayan and features conversations with experts, scientists, and activists about a range of topics, including clean energy, food, religion and smartphones, and how all of those affect the future of the planet.
UC faculty have been in forefront of climate change discussions for several decades and among many of its outstanding actions are the Carbon Neutrality Initiative (2013) which has seen the institution save $28 million a year in energy use.
The series’ first episode, “Why humans are so bad at thinking about climate change,” was released on the 19th in time for Earth Day. The next episodes will debut every Wednesday for the next five weeks. The focus will definitely be solutions-oriented, with thought leaders, institutions and organizations discussing the surprising ways people can harness known and emerging technologies to address the complex problem of climate change.
“Climate change is the biggest issue of our time,” Sanjayan said in a statement. “It can seem overwhelming, but in Climate Lab, we meet some amazing people from all walks of life who are breaking the problem down and actually making a difference. We hope to inspire viewers to transform the planet by taking some of the ideas in this series and spreading them across the world."
Climate Lab videos will be featured on the UC Climate Solutions website and Vox’s YouTube channel alongside related content that includes infographics, quizzes and articles.