What you Say Matters in Choosing A Career: Increase & Enhance your results

Now that you have read and hopefully applied the information from the first of two blogs called Your Image we can dive into how do you specifically apply the Introduction in your every day life. The first thing to keep in mind is that everywhere you go or whomever you meet may be a perfect alliance and connection for you for job openings. Being prepared with what to say and how to say it will produce amazing results and move you closer to your goals.

What I suggest is that you put all of this together into a folder on your computer and cut and paste from there into your emails and letters to prospective employers and people you are networking with. As you look for a new career its valid to build from and leverage what you have already accomplished and communicate it in a useable form such as a 30 second introduction. A big part of career management is having everything that you need at your fingertips and ready to be utilized. Time is of the essence and your ability to deliver on your promises makes you stand out.

Let’s discuss some practical ways to use this introduction to support your cause and your message. Keep your 30 second introduction down to 200-400 words and use each word impeccably and focused, as it will give you leverage to communicate your new career goal. I recommend you craft your 30 second introduction and practice many times in person with various people and get feedback on whether it makes sense, is short enough and if it grabs the listener. In addition, use the same verbal introduction slightly modified in these formats: 1. Short email introductions after or before you meet with someone 2. In a cover letter as part of your introduction or closing, 3. In your LinkedIn summary paragraph, 4. During an interview when they ask you, “Tell Me About Yourself”, 5. and modified and shortened considerably into Thank you notes. In another blog next week I’ll write about my secret formula for getting thank you cards read and responded to with results! You can also use your introduction anytime you need a quick summary and time to share about yourself either written or verbally. Where are other places you have used them and can share with us?

Knowing when to apply a 30 second introduction to develop your career and manage your networking is valuable in coming across as credible and professional. Employers are aiming for various skill sets that we have been writing blogs about over the past months. Take a look through our past blogs to review. The more applicable and engaged skills you have the more likely you are to be chosen and interviewed. I recommend you find at least two places or people you can share your introduction with this week. The more you practice the more you are able to integrate the information and share in a natural and easy way.

After you have down your 30 second introduction in written and verbal form then it’s time to leverage it for greater success. 80% of all jobs are found by word of mouth, and by networked relationships. This is why this it is the most important skill to use in your career development. Your initial hook and communication is about YOU and your ongoing relationship building skills is about THEM. Let me share some of my suggestions on how to do this.

When leveraging and strengthening your introduction I recommend you ask a question to get your listener thinking about whom you best serve. When asking a question it compels the listening to pay attention and begin exploring how they can answer you. For instance, you might ask a question like, “Do you know someone who is complaining of paying too much in energy bills and they are ready to work with and hire an expert with green solar technology?” That way you are asking them to be thinking differently and you aren’t selling anything. You are simply beginning with a strong hook to grab the listener. I actually encourage you not to begin with something catchy or unique verses your name. People remember stories, mutual friend’s names, and recent events. When managing your career you need to consistently communicate and describe how you solve a problem or meet a need. The more personal and direct to your ideal market in a unique, personalized way, the more likely you are to be remembered. As you build your network and explore job openings you want to teach about your accomplishments and not sell yourself. It’s a fine dance between being attracted to your employer or clients and being pushy.

Everyone wants to connect with someone who brings value to them, supports them in accomplishing their goals, and wants for them to succeed. The first step is to communicate what you have accomplished, and what makes you unique and then stop to listen as to what their problems are and how you can be of service. As you network and build relationships be sure to conclude with a specific need that someone else in the room could fulfill for you. Don’t expect the person you are looking for to be able to identify what you need next in identifying a job opening. You get to create the opportunities easily and effectively by how you introduce yourself and are remembered.

Share with us a networking 30 second introduction story and what it did for you.

In my last blog the person I quoted was incorrect please find this corrected information:
Fredric Lehrman, Director of Nomad University.