At H&M, we like to think of sustainability as a word of action, something we do rather than something we simply say. It is an ongoing process with a clear direction to be continuously improved. It is a journey that requires determination, passion and teamwork. Because together with our colleagues, stakeholders, business partners and peers, real, lasting change is possible.

It’s about the 3 Ps. People, planet, and profit. All highly interconnected. All equally important. The earth is facing scarcity issues on many fronts. Clean water, energy and cotton, to name a few. Our business is no exception. Our vision is that all our operations should be run in a way that is economically, socially and environmentally sustainable. Turning this vision into a reality helps us do great business using fewer resources. It also allows us to contribute to better lives for people and communities around the world.

That is why we have created H&M Conscious. With seven ambitious strategic commitments at its heart, this is the name for all the work we do for a more sustainable fashion future. Hundreds of what we call Conscious Actions – big and small, short and long term – work to put these commitments into practice.


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