Branding CSR News

Green Mountain Energy Customers Avoid 9.9 Billion Pounds of Carbon Dioxide in 2018

Nation’s longest-serving renewable energy retailer celebrates Earth Month with new solar plan
Press Release

HOUSTON, April 22, 2019 /3BL Media/ – In celebration of Earth Month, today Green Mountain Energy announced its customers prevented more than 9.9 billion pounds of carbon dioxide in 2018 by choosing cleaner electricity and

Video | Timberland Creative Director Christopher Raeburn Speaks at the Condé Nast Luxury Conference 2019

Thoughtful Luxury: How Business and Creativity can Drive Sustainability and Growth
Multimedia with summary

Christopher Raeburn appeared on-stage at the prestigious Condé Nast Luxury Conference discussing all things RÆBURN, Timberland and how business, creativity, and collaboration can drive sustainability and growth along with panelists Jochen Zeitz, Sylvie Bénard of LVMH, moderated by Suzy Menkes and Jo-Ann Strauss. Raeburn, who joined Timberland as global creative director this past fall, share's the brand's longstanding commitment to responsibility.

Top 5 Trends From Goodness Matters 2019

Key insights on a for-purpose economy from Benevity’s annual client conference
Blog

Imagine over 400 of the most inspiring people from some of the world’s most iconic companies, in one room, talking about the power of purpose. That was Goodness Matters 2019. Our world is changing, and businesses are uniquely positioned to become not just a force for good, but the force for good.

Keep reading for:

Video: WBCSD's Strategic Approach to Business and Sustainability: An Interview With Peter Bakker on CNNMoney Switzerland

Why sustainability matters and why every business decision should be tested on its sustainability impact
Multimedia with summary

In a conversation with Martina Fuchs from CNNMoney Switzerland, our President and CEO Peter Bakker talks about today’s challenges for business, and how we work together with our members to accelerate the transition to a sustainable world.

Scotiabank Brings Smiles to Customers with 'Digital Mania' Promotion

Blog

The Scotiabank 'Digital Mania' Customer Appreciation promotion has now ended with over 4,500 customers from the Caribbean North & Central (Bahamas, Cayman and Jamaica) set to benefit from over CA $76,000 in prizes.

Read more here

Stella Artois Asks Consumers to “Pour It Forward” for a Cause

Blog

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.

Speaker Proposals Now Being Accepted for 2019 3BL Forum: Brands Taking Stands

Press Release

WASHINGTON, D.C., Jan. 23 /3BL Media/ -- Presenter proposals are now being accepted for 3BL Forum, the annual gathering of purpose-driven corporate leaders eager to accelerate sustainable business through collaboration and learning. 

Timberland x Christopher Ræburn FW ’19 Collaboration Unveiled at London Men’s Fashion Week

Expanded footwear, apparel and accessories collaboration underscores shared commitment to sustainable style
Press Release

LONDON, January 21, 2019 /3BL Media/ – During London Men's Fashion Week, fashion designer Christopher Raeburn, whose label of the same name is synonymous with responsible, intelligent design, unveiled his FW19 collaboration with Timberland. The collection, which spans across footwear, apparel and accessories, builds upon the Timberland x Christopher RÆBURN apparel capsule that debuted in FW18, and marks the first since Timberland announced a broader partnership with Raeburn to serve as the brand’s Global Creative Director.

5 Corporate Social Responsibility Trends to Watch in 2019

Blog

2018 proved to be an active year in Corporate Social Responsibility with issues related to sustainability, globalization, advocacy on social issues and multiple natural disasters in the forefront. Some of these issues and trends will continue into 2019, but leaders should expect to see the following noteworthy changes:

Greater Cast Diversity Appearing in Hallmark Movies

This season, Hallmark presented a diverse cast for its popular holiday films
Blog

This year, Hallmark featured a largely African-American cast for its coveted Hallmark Hall of Fame premiere, “Christmas Everlasting.” The plot follows the premise that makes all Hallmark movies so successful—a beautiful woman returns home at the holidays and finds love when she least expects it. In this case, the woman is Tatyana Ali, best known for starring in The Fresh Prince of Bel-Air, and a strong supporting cast including singer, actress, and entrepreneur Patti La Belle and Dennis Haysbert (“24,” Allstate Insurance commercials).

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