Conference, sponsored by The MGM Resorts Foundation, will offer career advancement training, workshops on entrepreneurship, tips on work-life balance, networking opportunities and a forum to discuss real life challenges faced by women professionals
LAS VEGAS, March 9, 2015 /3BL Media/ – The MGM Resorts Foundation is proud to welcome Natalie Allen as the returning host of the 2015 Women’s Leadership Conference. The non-profit event will be held at MGM Grand Hotel & Casino in Las Vegas, NV July 13 and 14.
As host of the conference, Ms. Allen will preside over the two-day event designed to inspire and encourage women to achieve success in their personal and professional lives. The 2015 Women’s Leadership Conference theme is “Women Inspiring Women.”
What is the key to successfully promoting your CSR efforts on social media? Where is the magic button to gain thousands of likes, RT's, followers, increased brand favorability, and greater stakeholder engagement on social media channels?
We are excited to have our friends from Dell, @Dell4Good joining us on February 24th as part of a live Twitter Chat. The chat will be hosted by Susan McPherson using the handle #CSRChat. During the one hour discussion we will explore CSR marketing in the digital era and provide insight into the integration of CSR into a broader business & communications strategy.
New site now includes social and economic data in addition to estimated environmental impacts
January 28, 2015 /3BL Media/ - Domtar Corporation (NYSE: UFS) (TSX: UFS) today announced significant updates to The Paper Trail®, its award-winning interactive tool that helps customers trace the impacts of their paper purchases. The totally renovated site includes social and economic information in addition to environmental data, broadening the meaning of sustainability. It represents Domtar’s belief that businesses should operate transparently, pulling back the curtain on their operations and the resulting impacts.
At Time Warner Cable, we aim to connect our customers to what matters most. That includes connecting customers back to us and what we do. One way TWC links customers to products, services and community efforts is through social media. In addition to company news and updates, TWC’s regional Twitter handles tell stories that reflect our local community initiatives, 140-characters at a time.
'How Great I Am' to Lead Ads in First Quarter of Super Bowl Broadcast
TORRANCE, Calif., Jan. 23, 2015 /3BL Media/ - Toyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled “How Great I Am” slated to appear in the first quarter of the Super Bowl broadcast. The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the “One Bold Choice Leads to Another” campaign for the new 2015 Toyota Camry.
Rankings Assess Consumer Perceptions of U.S. Brands In Wide Range of Categories
MIAMI, February 4, 2015 /3BL Media/ - Carnival Cruise Line has been ranked as the most improved U.S. brand in consumer perception for the past year in YouGov's BrandIndex Buzz Rankings Report, which evaluates consumer perceptions of companies across multiple categories.
BrandIndex's rankings noted that Carnival's change in consumer perception score for the full year 2014 was nearly double the improvement level achieved by the company ranked second on the most improved list.
Series of Meetings to Share CITGO Programs and Industry Trends
HOUSTON, January 13, 2015 /3BL Media/ – CITGO Petroleum Corporation is kicking off the new year with 18 Marketer Roundtable Meetings across the CITGO footprint from January 13-29. Designed to empower CITGO-branded Marketers to move their businesses forward with industry insights and best-in-class marketing programs, these meetings also offer Marketers the chance to meet one-on-one with CITGO team members and partners who can provide information for specific challenges.
Each year, the Center hosts the International Corporate Citizenship Film Festival, which attracts both domestic and international interest. This annual event, now in its 7th year, provides companies an opportunity to showcase how they use video as an effective vehicle, illustrating to internal and external audiences CSR initiatives that build awareness of social, environmental, and governance issues.
I think we might have ruined the color green. Which is a shame, because it is one hell of a color. Seriously, stop and think for a second. I’ll wait – I’ve got all day in fact, seeing as you are reading this at your leisure. I advocate for sustainability, so when I say “green,” what do you think?
Maybe I’m wrong, but I bet you think of some marketing campaign by a company espousing its environmentally friendly practices. If not that, you probably just think of a blue recycling bin (oh, the irony). Those are great things and all, but shouldn’t we mean more than that?