Branding CSR News

How Coca-Cola is Sharing its Sustainability Story via YouTube

Article

Recently, I heard Tim Goudie, Director of Social Media, Sustainability at The Coca-Cola Company, give a keynote presentation at ClickZ Live New York on “Sustainability, Storytelling & Social Media.” His presentation included several YouTube videos that illustrated:

  • Why Sustainability is such a critical part of Coca-Cola marketing.
  • Important dos & don’ts for brand storytelling.
  • What type of content really connects with consumers on social media and via video.

Coca-Cola: The Business of Sustainability

Companies and Filmmakers Talk Collaboration at HP Living Progress Exchange

Multimedia with summary

HP on YouTube

How do you create a happy marriage between indie filmmakers and company brands? Watch as artists and brand leaders discuss the challenges and rewards of collaboration during the HP Living Progress Exchange at the 2015 Sundance Film Festival. 

Introducing the Redesigned BSR Website

Blog

By Melanie Janin, Managing Director, Communications, BSR

Ice Cube and the Goodyear Blimp: March 18 Event Shares Brand Best Practices for Evaluating Risk Versus Reward When Causes Come Calling

3BL Media Presents 2015 Sustainability Communications Webinar Series
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Join us for the inaugural webinar of 3BL Media's Sustainability Communications Webinar Series:

“Opportunistic CSR: Goodyear’s Accidental Adventure With Ice Cube,”

Date: Wednesday, March 18

Time: 2:00 pm ET

Attend: Click here to register

Natalie Allen, CNN International Anchor and Correspondent, Returns to Host 2015 Women’s Leadership Conference

Conference, sponsored by The MGM Resorts Foundation, will offer career advancement training, workshops on entrepreneurship, tips on work-life balance, networking opportunities and a forum to discuss real life challenges faced by women professionals
Press Release

LAS VEGAS, March 9, 2015 /3BL Media/ – The MGM Resorts Foundation is proud to welcome Natalie Allen as the returning host of the 2015 Women’s Leadership Conference. The non-profit event will be held at MGM Grand Hotel & Casino in Las Vegas, NV July 13 and 14.

As host of the conference, Ms. Allen will preside over the two-day event designed to inspire and encourage women to achieve success in their personal and professional lives. The 2015 Women’s Leadership Conference theme is “Women Inspiring Women.”

CSR and Social Media: How to Amplify your Communication efforts

Blog

What is the key to successfully promoting your CSR efforts on social media? Where is the magic button to gain thousands of likes, RT's, followers, increased brand favorability, and greater stakeholder engagement on social media channels?

Twitter Chat: Corporate Social Responsibility & Communications in the Digital Era

Article

We are excited to have our friends from Dell, @Dell4Good joining us on February 24th as part of a live Twitter Chat. The chat will be hosted by Susan McPherson using the handle #CSRChat. During the one hour discussion we will explore CSR marketing in the digital era and provide insight into the integration of CSR into a broader business & communications strategy.

Domtar Expands the Paper Trail, Digital Transparency Tool That Traces Impacts of Paper Production

New site now includes social and economic data in addition to estimated environmental impacts
Press Release

January 28, 2015 /3BL Media/ - Domtar Corporation (NYSE: UFS) (TSX: UFS) today announced significant updates to The Paper Trail®, its award-winning interactive tool that helps customers trace the impacts of their paper purchases. The totally renovated site includes social and economic information in addition to environmental data, broadening the meaning of sustainability. It represents Domtar’s belief that businesses should operate transparently, pulling back the curtain on their operations and the resulting impacts. 

CSR and Social Media: Making Connections @TWC

Leveraging Twitter to tell CSR Stories
Article

At Time Warner Cable, we aim to connect our customers to what matters most. That includes connecting customers back to us and what we do. One way TWC links customers to products, services and community efforts is through social media. In addition to company news and updates, TWC’s regional Twitter handles tell stories that reflect our local community initiatives, 140-characters at a time.

Paralympic Medalist Amy Purdy and Muhammad Ali Bring Voice to ‘One Bold Choice’ Toyota Camry Campaign

'How Great I Am' to Lead Ads in First Quarter of Super Bowl Broadcast
Press Release

TORRANCE, Calif., Jan. 23, 2015 /3BL Media/ - Toyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled “How Great I Am” slated to appear in the first quarter of the Super Bowl broadcast. The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the “One Bold Choice Leads to Another” campaign for the new 2015 Toyota Camry. 

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