Branding CSR News

Attend CBSR's 12th Annual Summit - The Transformational Company: Embedded, Canada's Premier CSR Conference (November 26, 2014 in Toronto)

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Join CBSR for their 12th Annual Summit - The Transformational Company: Embedded

Date: Wednesday, November 26, 2014

Time: 8:00 am - 7:00 pm

Location: Daniels Spectrum building in Toronto, ON

This year, CBSR Summit will look more closely at how Corporate Responsibility teams are aligning with Human Resources, Finance, Communications and Brand Managers to drive business value while scaling up their efforts to address systemic societal risks and challenges.

What a Feminist REALLY Looks Like

The truth about THAT T-shirt, brand assurance & the campaign for equality.
Blog

Just days ago the Mail on Sunday featured a story about T-shirts that had been made in a sweatshop. The story was significant for a few reasons. First of all because the Daily Mail was writing a story about Ethical Fashion and supply chains – not something that usually fills the pages of the tabloid newspaper.

Values Add Value to Food Buys, From Whole Foods to McDonald’s - The Minute

Multimedia with summary

“Values matter.” That’s the slogan that Whole Foods has chosen for its first national brand marketing campaign. The message is, Whole Foods provides value to its customers through the values the company uses to select the food products on its shelves. That is, values for money in shopping for groceries is as important as bargain pricing, which Whole Foods is not known for. The company believes that consumers will find that value in the increased information it provides about where the food comes from, and how it was grown, raised, and made.

Sustainability Communication Must Go Beyond Environmental Gains? It Might Be Time To Rexamine Your "Sustainability Narrative” (Toronto and Livestream)

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Sharing your corporate message in the sustainability era is tricky business. Experts agree that sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or overwhelming environmental challenges. More than ever consumers want to live meaningful lives and engage with brands that are driven by purpose. They want to trust that a brand is making good choices for them.

Addison Supports Plastic Bag Bill with City Council Members Brad Lander and Margaret Chin

Press Release

September 18, 2014 /3BL Media/ - Addison, a creative agency that does high-profile work for some of the world’s most respected institutions, is proud to be supporting New York City’s bill proposal to reduce the number of single-use plastic bags in circulation.

What is a “Sustainability Narrative” and Why is it Important to Your Company?

Article

Sharing your corporate message in the sustainability era is tricky business. Experts agree that sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or overwhelming environmental challenges. More than ever consumers want to live meaningful lives and engage with brands that are driven by purpose. They want to trust that a brand is making good choices for them.

How the #icebucketchallenge Beat Healthcare Brands at Their own Game

By Alex Panagiotopoulos
Blog

The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it.

Waste Management Phoenix Open a finalist for “Sport for the Environment” Award

By Dave Aardsma, chief sales and marketing officer
Blog

When it comes to the Waste Management Phoenix Open, there are several numbers we’re all extremely proud of:

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