Rankings Assess Consumer Perceptions of U.S. Brands In Wide Range of Categories
MIAMI, February 4, 2015 /3BL Media/ - Carnival Cruise Line has been ranked as the most improved U.S. brand in consumer perception for the past year in YouGov's BrandIndex Buzz Rankings Report, which evaluates consumer perceptions of companies across multiple categories.
BrandIndex's rankings noted that Carnival's change in consumer perception score for the full year 2014 was nearly double the improvement level achieved by the company ranked second on the most improved list.
Series of Meetings to Share CITGO Programs and Industry Trends
HOUSTON, January 13, 2015 /3BL Media/ – CITGO Petroleum Corporation is kicking off the new year with 18 Marketer Roundtable Meetings across the CITGO footprint from January 13-29. Designed to empower CITGO-branded Marketers to move their businesses forward with industry insights and best-in-class marketing programs, these meetings also offer Marketers the chance to meet one-on-one with CITGO team members and partners who can provide information for specific challenges.
Each year, the Center hosts the International Corporate Citizenship Film Festival, which attracts both domestic and international interest. This annual event, now in its 7th year, provides companies an opportunity to showcase how they use video as an effective vehicle, illustrating to internal and external audiences CSR initiatives that build awareness of social, environmental, and governance issues.
I think we might have ruined the color green. Which is a shame, because it is one hell of a color. Seriously, stop and think for a second. I’ll wait – I’ve got all day in fact, seeing as you are reading this at your leisure. I advocate for sustainability, so when I say “green,” what do you think?
Maybe I’m wrong, but I bet you think of some marketing campaign by a company espousing its environmentally friendly practices. If not that, you probably just think of a blue recycling bin (oh, the irony). Those are great things and all, but shouldn’t we mean more than that?
January 7, 2015 /3BL Media/ - The Ethisphere Institute announced today key faculty confirmed for the 7th Annual Global Ethics Summit focused on Elevating Value Through Integrity: How Leading Companies Accomplish Excellence Worldwide.
Join CBSR for their 12th Annual Summit - The Transformational Company: Embedded
Date: Wednesday, November 26, 2014
Time: 8:00 am - 7:00 pm
Location: Daniels Spectrum building in Toronto, ON
This year, CBSR Summit will look more closely at how Corporate Responsibility teams are aligning with Human Resources, Finance, Communications and Brand Managers to drive business value while scaling up their efforts to address systemic societal risks and challenges.
The truth about THAT T-shirt, brand assurance & the campaign for equality.
Just days ago the Mail on Sunday featured a story about T-shirts that had been made in a sweatshop. The story was significant for a few reasons. First of all because the Daily Mail was writing a story about Ethical Fashion and supply chains – not something that usually fills the pages of the tabloid newspaper.
“Values matter.” That’s the slogan that Whole Foods has chosen for its first national brand marketing campaign. The message is, Whole Foods provides value to its customers through the values the company uses to select the food products on its shelves. That is, values for money in shopping for groceries is as important as bargain pricing, which Whole Foods is not known for. The company believes that consumers will find that value in the increased information it provides about where the food comes from, and how it was grown, raised, and made.
Sharing your corporate message in the sustainability era is tricky business. Experts agree that sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or overwhelming environmental challenges. More than ever consumers want to live meaningful lives and engage with brands that are driven by purpose. They want to trust that a brand is making good choices for them.