Branding CSR News

An Iconic Brand Turns 50

by Steve Olenski
Article

Many moons ago, German philosopher Arthur Schopenhauer said: "... once you're over the hill you begin to pick up speed." His quote was presumably in reference to a person turning 50 (or getting older), which back in the day was considered old. As one who passed that milestone a few years ago I am many things but old ain't one of them.

Celebrating Shared Value (CSV)

Blog

Since the first day that I started working in corporate social responsibility (CSR) in the late 1980’s – under the wise tutelage of Reynold Levy, then president of the AT&T Foundation – I both learned and asserted that the purpose of any good corporate philanthropy or CSR program was to find the intersection between societal needs and the business interests of the company and to create real impact for both -- paying attention to a company’s various stakeholders and conducting your business in a responsible manner with an eye on the long-term value for business and society.

Caring About the Game

Blog

“It seems to be easier to win the game when you care about the game.” 

The morning after the Super Bowl seems an appropriate time to write about the game, but it’s not actually the game of football that I’m interested in.  It’s the game of business and what it takes to win in 2018.

Advertisers Fumble in Super Bowl LII

Blog

Brandon Graham’s strip-sack late in Super Bowl LII wasn’t the only fumble during the game, as advertisers failed to take advantage of a massive audience to bring awareness to key issues and reinforce authentic advocacy. Instead, they played it safe, largely avoiding politics and purpose in favor of humor.

National Park Foundation & HanesBrands Kick Off New Partnership Supporting America’s National Treasures

Celebrating Its 50th Year, the Official Nonprofit Partner to The National Park Service Adds Another Global Company to Its Roster
Press Release

WASHINGTON, D.C., February 6, 2018 /3BL Media/ -- Perfectly timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs. As the newest National Park Foundation partner for the Find Your Park/Encuentra Tu Parque movement, HanesBrands’ support will benefit America’s National Park System.

Green Charge Is Now ENGIE Storage

Blog

For years, people have known Green Charge as one of the industry’s most respected energy storage companies. Without much fanfare, we spent years honing our GridSynergy™ energy storage solution to help commercial customers reduce their energy costs, and partnering with solar providers and EV charging companies to power the world more sustainably and efficiently.

Travel+SocialGood Expands Vision and Rebrands as Impact Travel Alliance

Press Release

NEW YORK, November 22, 2017 /3BL Media/ - Committed to growing its inclusive community and expanding the travel industry’s impact, Travel+SocialGood, a nonprofit working in the global travel industry since 2013, changed its name to Impact Travel Alliance (ITA). The new name better reflects the organization’s long-term vision to affect the choices an average leisure or business traveler makes and the importance travel businesses put on a triple-bottom line.

Business Value of Pro Bono: Build Your Brand

See how American Express connects their pro bono programs to the bottom line
Multimedia with summary

Pro bono service is a powerful way to drive social change. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value. 

Sustainable Brands Allures Global Brand Leaders to Copenhagen Conference

BASF, Danone, SC Johnson, UPS and others share research, tools and insights at SB’17 Copenhagen
Press Release

SAN FRANCISCO, October 30, 2017 /3BL Media/ - Sustainable Brands® kicks off its pan-European conference SB’17 Copenhagen today at the Radisson Blu Scandinavia Hotel in Copenhagen, Denmark.

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