Branding CSR News

Travel+SocialGood Expands Vision and Rebrands as Impact Travel Alliance

Press Release

NEW YORK, November 22, 2017 /3BL Media/ - Committed to growing its inclusive community and expanding the travel industry’s impact, Travel+SocialGood, a nonprofit working in the global travel industry since 2013, changed its name to Impact Travel Alliance (ITA). The new name better reflects the organization’s long-term vision to affect the choices an average leisure or business traveler makes and the importance travel businesses put on a triple-bottom line.

Business Value of Pro Bono: Build Your Brand

See how American Express connects their pro bono programs to the bottom line
Multimedia with summary

Pro bono service is a powerful way to drive social change. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value. 

Sustainable Brands Allures Global Brand Leaders to Copenhagen Conference

BASF, Danone, SC Johnson, UPS and others share research, tools and insights at SB’17 Copenhagen
Press Release

SAN FRANCISCO, October 30, 2017 /3BL Media/ - Sustainable Brands® kicks off its pan-European conference SB’17 Copenhagen today at the Radisson Blu Scandinavia Hotel in Copenhagen, Denmark.

“Our Vision Is a World That Runs Entirely on Green Energy”

Article

Following a profound strategic transformation from black to green energy and recent divestment of the oil and gas business, the Danish energy company DONG Energy is changing its name to Ørsted and boosting their vision for a green future. 

Nespresso Goes Big on Sustainability Credentials in Global Campaign: PR Week

by Simon Gwynn
Summary: 

The brand's CMO Alfonso Gonzalez talks to Campaign about The Choices We Make

Article

The brand's CMO Alfonso Gonzalez talks to Campaign about The Choices We Make

New Report: Interface and PayPal Make the Social Purpose Business Case

Proof positive that people and planet go with profit
Article

Ethical Corporation released a new report with case studies from Interface and PayPal on making the social purpose business case. The report shows comprehensive insight into issues such as how to convince leadership teams on this model, how sustainability is driving revenue and the benefits of social purpose on brand proposition.

Read the full report online: http://bit.ly/2v7ifeU

Boston College Center for Corporate Citizenship Launches New Website

The new mobile-friendly website provides the insight, research, and executive education opportunities to help corporate citizenship professionals Know More, Do More, and Achieve More.
Press Release
CHESTNUT HILL, Mass., July 18, 2017 /3BL Media/ - Boston College Center for Corporate Citizenship is pleased to announce the launch of its newly enhanced, mobile-friendly website, which offers corporate citizenship professionals quick and easy access to Center insights, research, and executive educations courses whether they’re at the office, or on-the-go. 
 

Arrow Electronics Establishes Innovation Prize At Collegiate Inventors Competition

A $50,000 grant from Arrow Electronics will fund the new Arrow Innovation Prize at the Collegiate Inventors Competition®
Article

This summer, a panel of judges from Arrow will select a student team participating in the competition to be awarded the Arrow Innovation Prize. This exclusive prize advances the selected team to the final round of judging at the November competition held at the United States Patent and Trademark Office (USPTO) headquarters in Alexandria, Va. The Arrow Innovation Prize includes an all-expenses-paid trip and private networking opportunity for the student team with a group of innovators from Arrow.

Landmark Research Shows Americans are Redefining the “Good Life”

80% would be loyal to brands that helped them live their new values
Press Release

Large opportunity for business to support new aspirations of balance, health, and connections

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