Celebrating our rich history by exploring how our founders came up with the name Tetra Tech
Tetra Tech’s name has withstood the test of time. However, you may have wondered about the derivation of our name. Here’s a little history lesson in the etymology of Tetra Tech.
Tetra is the Greek word for the number four, representing the company’s four founders: Nicholas Boratynski, Henri Hodara, Bernard LeMéhauté, and Don Stern. Each founder was a well-known expert in one of the firm’s four core technical disciplines—coastal engineering, research and development, geophysics, and systems analysis.
September 14, 2016 /3BL Media/ - For the third year in a row – TD has been included in the Dow Jones Sustainability (DJSI) World Index which reflects the top 10 percent of leading companies worldwide. Out of 193 banks, TD was the only Canadian Bank to be included in the short list of 27 banks.
The internet nearly broke over a single tweet in June, when one presumptive U.S. presidential candidate urged another, “Delete your account” (employing a popular saying coined and used by Millennials and Generation Z to indicate disdain). The tweet now has more than 1 million interactions.
Sustainability is no longer just a compliance requirement. It’s a business opportunity, and some argue a business imperative, that can give companies a competitive edge by growing something that’s become increasingly important to consumers: brand trust.
Versaic talks with Jennifer Risi about the value of CSR and how to increase the impact of corporate CSR programs through effective communication.
Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide board member of Ogilvy Public Relations.
For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly
According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. Whether your corporation currently has a large digital footprint or you are looking to up your efforts, it’s time to take a closer look at your digital storytelling. After all, making your CSR story readily accessible online is an effective way to engage consumers, attract more eyeballs, and enhance your overall brand image.
Highmark Inc, the fourth-largest Blue Cross Blue Shield affiliate in the U.S., has a decades-long commitment to improving the health, well-being and quality of life for individuals who reside in the communities where they do business.