Branding CSR News

Tetra Tech: What’s in a Name?

Celebrating our rich history by exploring how our founders came up with the name Tetra Tech
Article

Tetra Tech’s name has withstood the test of time. However, you may have wondered about the derivation of our name. Here’s a little history lesson in the etymology of Tetra Tech.

Tetra is the Greek word for the number four, representing the company’s four founders: Nicholas Boratynski, Henri Hodara, Bernard LeMéhauté, and Don Stern. Each founder was a well-known expert in one of the firm’s four core technical disciplines—coastal engineering, research and development, geophysics, and systems analysis.

TD - the Only Canadian Bank Listed in the DJSI World Index

Press Release

September 14, 2016 /3BL Media/ - For the third year in a row – TD has been included in the Dow Jones Sustainability (DJSI) World Index which reflects the top 10 percent of leading companies worldwide.  Out of 193 banks, TD was the only Canadian Bank to be included in the short list of 27 banks. 

The Personal is Professional: BSR Conference Brand Camp

Blog

By Julia Robinson, Communications Manager, BSR

The internet nearly broke over a single tweet in June, when one presumptive U.S. presidential candidate urged another, “Delete your account” (employing a popular saying coined and used by Millennials and Generation Z to indicate disdain). The tweet now has more than 1 million interactions.

5 Ways to Build Your Company's Reputation for Sustainability

Blog

Sustainability is no longer just a compliance requirement. It’s a business opportunity, and some argue a business imperative, that can give companies a competitive edge by growing something that’s become increasingly important to consumers: brand trust.
 

What is the Subaru Love Promise?

Article

You probably know the famous tagline “Love: it’s what makes a Subaru a Subaru” from the brand’s endearing commercials about love, friendship, and giving back to the community. This campaign is part of a much larger endeavor run by Subaru, called the Subaru Love Promise.

Interview with Jennifer Risi, Managing Director at Ogilvy Media Influence

Versaic talks with Jennifer Risi about the value of CSR and how to increase the impact of corporate CSR programs through effective communication.
Blog

Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide board member of Ogilvy Public Relations. 

To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now

By: Jennifer Williamson
Blog

For a long time the primary focus of marketers has been on reaching Millennials.  But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z).  Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly 

4 Key Steps to Share Your Brand's Philanthropic Story [Infographic]

By: Jennifer Spencer, Content Marketing Manager
Multimedia with summary

According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. Whether your corporation currently has a large digital footprint or you are looking to up your efforts, it’s time to take a closer look at your digital storytelling. After all, making your CSR story readily accessible online is an effective way to engage consumers, attract more eyeballs, and enhance your overall brand image.

 

Highmark Enhances Relations with Grantees and Community Partners with Versaic

By: Sefton Murray, Senior Client Success Manager
Blog

Highmark Inc, the fourth-largest Blue Cross Blue Shield affiliate in the U.S., has a decades-long commitment to improving the health, well-being and quality of life for individuals who reside in the communities where they do business.

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