Branding CSR News

To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now

By: Jennifer Williamson
Blog

For a long time the primary focus of marketers has been on reaching Millennials.  But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z).  Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly 

4 Key Steps to Share Your Brand's Philanthropic Story [Infographic]

By: Jennifer Spencer, Content Marketing Manager
Multimedia with summary

According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. Whether your corporation currently has a large digital footprint or you are looking to up your efforts, it’s time to take a closer look at your digital storytelling. After all, making your CSR story readily accessible online is an effective way to engage consumers, attract more eyeballs, and enhance your overall brand image.

 

Highmark Enhances Relations with Grantees and Community Partners with Versaic

By: Sefton Murray, Senior Client Success Manager
Blog

Highmark Inc, the fourth-largest Blue Cross Blue Shield affiliate in the U.S., has a decades-long commitment to improving the health, well-being and quality of life for individuals who reside in the communities where they do business.

Maximize the Strategic Value of your Corporate Social Responsibility Initiatives

Multimedia with summary

If you have a flood of incoming grant requests, you need a solution that makes it as simple as possible to collect the right information, route requests through the organization for approval and payment, and report on your program results. Versaic has worked with hundreds of companies, from small to Fortune 500 and across a spectrum of industries developing a wealth of best practices and insights. 

Green Builder® Magazine Announces Redesign

New technology and redesign continue to help build print and online strategy for Green Builder Media.
Press Release

January 15, 2016 /3BL Media/ Inspired by the tremendous success of its online strategy over the past two years, Green Builder® Media has announced the redesign of their flagship magazine, Green Builder, with a new look that is a convergence of audiences and media types.

Green Builder® Magazine Announces Redesign

New technology and redesign continue to help build print and online strategy for Green Builder Media.
Press Release

January 15, 2016 /3BL Media/ Inspired by the tremendous success of its online strategy over the past two years, Green Builder® Media has announced the redesign of their flagship magazine, Green Builder, with a new look that is a convergence of audiences and media types.

Open Call to Submit Your Corporate Citizenship Video

Press Release

December 10, 2015 /3BL Media/ - The submission period is open, we will be accepting video uploads until January 15, 2016.

Community Impact at Northern Trust

Multimedia with summary

Community involvement is deeply rooted in the Northern Trust culture, affecting the way we do business globally. Since our founding in 1889, Northern Trust has actively advanced a culture of caring and a commitment to invest responsibly in the communities we serve worldwide. This philosophy continues today through progressive community investments; contributions to service and community organizations; partner volunteerism; gifts in-kind such as donations of meeting space, catering, supplies and other knowledge services; and directorship guidance to charitable and civic boards.

A Video Interview with Jerald Barnes, with the UPS Foundation, Discussing the Impact of the Corporate Citizenship Film Festival

Multimedia with summary

The Boston College Center for Corporate Citizenship Film Festival is an opportunity to tell your company’s story and be recognized for your achievements in corporate citizenship. The mission of the Film Festival is to honor excellence and recognize the hard work of corporate citizenship programs. Learn more about the Film Festival entry process and how the impact of telling your story through video can benefit your company from Jerald Barnes, director of global employee engagement at the UPS Foundation.

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