Branding CSR News

Corporations Sponsor Mini-Movies for Innovative Re-branding

Multimedia with summary

Documentary films have been an active creative field for some time, but now the format is being put to innovative use by business. Corporations are commissioning noted independent filmmakers to produce documentaries that are a new genre, neither cinematic commercials nor completely independent indies. These films do not have product placement or advertising. Instead, company branding is limited to sponsorship messaging in the credits. The new docs feature a variety of subjects, which are approved by the sponsor, but corporate involvement ends there.

Bacardi “Good Spirited” Sustainability Campaign Takes Top Honors in Communications and Business Award Competitions

Press Release

Hamilton, Bermuda, July 27, 2015 /3BL Media/  Bacardi Limited has been awarded top honors by some of the most respected media, marketing, and communications organizations for its Corporate Communications programs driving the Bacardi Good Spirited: Building a Sustainable Future global sustainability initiative.

Five Tips to Leverage CSR Reports for Greatest ROI


As CSR reporting season comes to a close, many communications executives may be breathing a sigh of relief–but the opportunity to leverage this amazing content may be just beginning.

Winners of the 2015 Bulldog Corporate Social Responsibility PR Awards Announced

Press Release

OAKLAND, Calif., June 30, 2015 /3BL Media/ - Bulldog Reporter is excited to announce the winners of the first 2015 awards program. The Bulldog Corporate Social Responsibility PR Awards were launched in 2014 as part of the broader awards program. Bulldog Reporter is thrilled to present 17 awards in this program to a number of deserving companies who have done great things in the area of corporate social responsibility. 

Call for Entries: The Bulldog Not-For-Profit PR Awards


Would you like to add "Award winning PR firm" to your masthead? Have you done some great not-for-profit PR work lately? Do you want the world to know about it?  

3BL Media Acquires UK-Based CSR Publisher of Ethical Performance

Fourth Acquisition for Sustainability Communications Firm 3BL Media
Press Release

NORTHAMPTON, Mass., and CANTERBURY, U.K., May 27, 2015 /3BL Media/ - 3BL Media, LLC, a corporate communications platform exclusively dedicated to the distribution of corporate social responsibility (CSR) and sustainability news and content, announced today the acquisition of Dunstans Publishing Limited, a UK-based leading sustainability reporting service and publishers of the Ethical Performance newsletter and website.

3BL Media Webinar Focuses on Visual Storytelling in CSR

UPS® cameras capture sustainability success stories, June 16
Press Release

NORTHAMPTON, Mass., May 29, 2015 /3BL Media/ - When faced with the option of scrolling through paragraph after paragraph of text or viewing a video to learn about a topic, the choice is clear among just about anyone from baby boomers to millennials – video wins.

For that reason, corporate communications and content marketing professionals responsible for telling CSR and sustainability stories are honing their multimedia production skills. 

Red Nose Day Crosses the Pond, Raises Funds Through Humor


While the urgent support needed for many social and environmental issues is no laughing matter, sometimes a dose of humor is just what is needed to motivate people to support important causes.

No Purchase Necessary: TOMS Exchanges Hashtags for Shoes


One-for-one has been a popular way for companies to easily tie social impact to purchase.


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