Business & Trade CSR News

MSLGROUP Launches New Global Offering, PurPle (Purpose + People)

Blog

Scott Beaudoin, Global Director, PurPle, MSLGROUP

Today is an important day for us at MSLGROUP. After years of award winning innovation in cause marketing, sustainability and CSR, and many months of planning, we launch our new global offering, PurPle (Purpose + People).

MSLGROUP Launches Global Purpose Offering: “PurPle”

Moves Business from Classic CSR to Collaborative Social Innovation
Press Release

(3BL Media) May 29, 2012 - MSLGROUP, Publicis Groupe’s strategic communications and engagement network, today unveiled a comprehensive global offering that connects its cause, responsibility and sustainability resources, experts and specialized services together. Called PurPle (Purpose + People), the new offering will guide organizations and companies in building and communicating purpose-led business strategies that put people at the center.

Social Innovation Summit Gathers Executive Leaders to Explore the Big Ideas Driving Social Transformation

Press Release

(3BL Media) New York, NY – May 29, 2012 – The Social Innovation Summit, one of the leading events in social responsibility is taking place at the United Nations Headquarters in New York City, May 30-31, 2012.

Barrick Delivers $13 Billion in Economic Value Added in 2011

Company’s economic impact in Nevada profiled in latest edition of Beyond Borders
Press Release

(3BL Media) Toronot, ON - May 25, 2012 - Barrick Gold Corporation’s operations added $13 billion in economic value to its host countries in 2011, a 30 percent increase from the company’s $9 billion contribution a year earlier. This figure includes local and regional purchases, employee salaries, taxes and royalties and $47 million in community investments to improve quality of life in more than a dozen countries. 

Sodexo Future Chefs Program Earns National Restaurant Association Recognition in First-Ever Innovator of the Year Awards

Program Wins Menu Development Category for Using Kid-Created Recipes to Improve Student Nutrition Nationally
Press Release

(3BL Media) Gaithersburg, MD - May 24, 2012 - Sodexo Future Chefs, a national program that encourages students to learn about good nutrition by creating their own fun, creative and healthy recipes, won the Innovator of the Year Award in the Menu Development category in the National Restaurant Association’s (NRA) inaugural Operator Innovations Awards.  The Future Chefs national challenge was formally recognized at the NRA Show 2012 in Chicago.

Social Media for Social Good at #SIS12

Blog

The upcoming Social Innovation Summit is going to be a great event fostering unique conversations and giving participants the chance to interact in dynamic, interactive workshops. In particular, the “Social Media for Social Good” workshop, held on May 30th, at 3:30 p.m., will be chaired by Waggener Edstrom’s very own Jennifer Houston, President of Studio D.

Green Mountain Coffee Roasters: Brewing up Community Support and Corporate Challenges

Summary: 

Driven by their motto – “Brewing a better world” – GMCR supports local and global communities. Yet their latest controvesy within management is affecting their stock and reputation. Can their cause-brand survive in such turbulance?

// Read on

Article

Driven by their motto – “Brewing a better world” – GMCR supports local and global communities. Yet their latest controvesy within management is affecting their stock and reputation. Can their cause-brand survive in such turbulance?

// Read on

Battle of the Brands: Hurley v.s. Quiksilver

Article

Author: Julia Gil

With more companies emphasizing their CSR practices, more consumers begin to value and choose products based on ethical practices rather than economic reasoning. Consumers then instinctively rate these sustainable companies based on how well they manage to integrate their “sustainable concepts” with their products and services.

Pages

Subscribe to Business & Trade