A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl. And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.
The National Football League (NFL) and Arrow Electronics (NYSE:ARW) announced the launch of 1st and Future, the NFL’s annual Super Bowl competition designed to spur innovation in athlete safety and performance. 1st and Future will be presented by Arrow Electronics and hosted at Georgia Institute of Technology (Georgia Tech) at the Ferst Center for the Arts in Atlanta, Georgia on February 2, 2019, the day before Super Bowl LIII.
2018 proved to be an active year in Corporate Social Responsibility with issues related to sustainability, globalization, advocacy on social issues and multiple natural disasters in the forefront. Some of these issues and trends will continue into 2019, but leaders should expect to see the following noteworthy changes:
STAMFORD, Conn.,January 14, 2019 /3BL Media/ – As national parks face issues with unmanaged waste during the government shutdown, Keep America Beautiful, the largest community improvement organization in the United States, and Nestlé Waters North America, one of the leading beverage companies in North America, announced today that they are teaming up to help mobilize affiliate organizations and volunteers across the country to clean up these shared public spaces.
STAMFORD, Conn., December 6, 2018/3BL Media/ -- Keep America Beautiful, the iconic national nonprofit community improvement organization, is lighting up Broadway this holiday season in celebration of its 65th anniversary.
More than 1 million people pass through Times Square every day during the holidays and it’s a perfect time for Keep America Beautiful to share its vision of a clean, green and more beautiful America with millions of tourists and New York City residents alike.
With 31% of all charitable giving happening in December alone, it’s the perfect time to harness your people’s generosity and amplify their impact through your Goodness program.
Dig into our catalog for 25 festive ways to engage more people including:
October 29, 2018 /3BL Media/ — Today, American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign. The 11 winning historic sites will receive a total of $1.6 million in grants to fund their respective preservation projects.
Today’s employees want more than a paycheck. They want purpose. And consumers expect more than a product. They expect companies to take the lead in championing positive social change…
