2019 was a pivotal year in Corporate Social Responsibility as the concepts of corporate responsibility and sustainability received significant media attention, and the trends that I identified last year at this time (better dialogue, more learning, more disaster prevention, greater equity and the growing importance of Generation Z-ers) remained timely and relevant. Still, 2020 promises to bring more challenges and opportunities to the field, and leaders should pay attention to these developing global trends in Corporate Social Responsibility:
Lately, there have been several news items about cultural heritage sites that are either under siege by tourists or the environment. Venice is under water. The Louvre is overrun by visitors seeking a selfie with the Mona Lisa. Pompeii needs saving after its just-completed extensive restoration. Machu Picchu is under threat from a planned international airport in the Sacred Valley.
WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.
Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.
WASHINGTON, November 14, 2019 /3BL Media/ – Rebuilding Together, the leading home and community revitalization national non-profit organization, today announced a new partnership with specialty retailer Cost Plus World Market, to provide critical home repairs to our neighbors in need and revitalize our communities.
National program rebuilds homes and community centers for veterans and military families in need
WASHINGTON, D.C., October 29, 2019 /3BL Media/ – Rebuilding Together, the leading national nonprofit organization providing critical home repairs and revitalizing our communities, today announced it is teaming up for the 12th consecutive year with Sears on the retailer’s Heroes at Home initiative. Sears Heroes at Home is a collaborative partnership that benefits veterans and their families by making critical repairs to homes nationwide.
Industry-leading program to fund Meal Swipe Banks at 13 campuses and provide more than 25,000 free meals annually
GAITHERSBURG, Md., October 29, 2019 /3BL Media/ – Today, Sodexo announced an industry-leading and first-of-its-kind pilot program to expand its partnership with Swipe Out Hunger – a leading national nonprofit group committed to reducing food insecurity on college campuses. The program will be piloted on 13 campuses and would establish a “Meal Swipe Bank” at each participating college or university for students in need.
National Building a Healthy Neighborhood initiative makes stop in Seattle to help neighbors rebuild and revitalize community
WASHINGTON, October 25, 2019, /3BL Media/ – Rebuilding Together and Lowe’s kicked off the annual Building a Healthy Neighborhood program this week as hundreds of volunteers performed critical home repairs and expanded an urban community garden in Seattle’s historic Central District. The partners’ next stops include community projects in Atlanta, Ga. and Houston, Texas in early November.
During National Breast Cancer Awareness Month, the dramatic, inspiring story of the “Bald Ballerina” is told in the VR film The 100%.
By Sarah Murry
You are sitting in the audience of a theater, waiting for the show to start. The crowd murmurs in anticipation, the stage is dark. Suddenly the house lights flicker on, the music swells, and the curtain begins its ascent, revealing the silhouette of a beautiful ballerina. She’s close enough that you can hear the sound of her satin shoes brush the floor as she begins to dance.
Aflac, a committed corporate ally to families facing childhood cancer, and Chispa House, a purpose-driven film and content production company dedicated to honoring the spark in everyday people, have debuted a 35-minute documentary film, "Moments of Joy," available for stream now
20 Historic Sites Celebrating Women’s Contributions to Local Communities Competing for $2 Million in Grants Through 2019 Partners in Preservation: Main Streets Campaign
NEW YORK, September 24, 2019 /3BL Media/ –American Express and the National Trust for Historic Preservation, in collaboration with Main Street America, announced today that their annual Partners in Preservation campaign this year will shine a light on historic buildings and sites celebrating the contributions of women in local communities across the country.