Cause Marketing CSR News

Keep America Beautiful Celebrates Its 65th Anniversary by Lighting Up Broadway

Press Release

STAMFORD, Conn., December 6, 2018 /3BL Media/ -- Keep America Beautiful, the iconic national nonprofit community improvement organization, is lighting up Broadway this holiday season in celebration of its 65th anniversary.

More than 1 million people pass through Times Square every day during the holidays and it’s a perfect time for Keep America Beautiful to share its vision of a clean, green and more beautiful America with millions of tourists and New York City residents alike.

25 Employee Engagement Ideas for the Holidays

The Big Book of Goodness
Article

With 31% of all charitable giving happening in December alone, it’s the perfect time to harness your people’s generosity and amplify their impact through your Goodness program. 
 
Dig into our catalog for 25 festive ways to engage more people including: 

Partners In Preservation: Main Streets Awards $2 Million in Preservation Grants to Sites Reflecting America’s Diverse History

Press Release

October 29, 2018 /3BL Media/ — Today, American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign. The 11 winning historic sites will receive a total of $1.6 million in grants to fund their respective preservation projects.

3 Trends Shaping Today's Top CSR Programs

How to Lead the Charge in Doing Good
Article

Today’s employees want more than a paycheck. They want purpose. And consumers expect more than a product. They expect companies to take the lead in championing positive social change…  

Check out our latest eBook to learn:

Video: Fair Trade USA Celebrates 20 Years of Impact

New Video Showcases the Organization's History and Plans for the Future
Multimedia with summary

Twenty years ago, Fair Trade USA’s Founder and CEO Paul Rice brought an idea from his field work in Nicaragua to a one-room office in Oakland, California. What started with coffee and conviction – and not much else – is now the leading market-based model of sustainable production, trade and consumption.

Since its launch with coffee in 1998, Fair Trade USA has:

Pro Bono Perspectives Podcast: Episode 4 - Dave Armon, 3BL Media

Multimedia with summary

We are so excited to welcome our good friend, Dave Armon, Chief Marketing Officer of 3BL Media and Publisher of CR Magazine, to Pro Bono Perspectives. As many 3BL Media readers know well, Dave is a digital media executive who is known for partnering with progressive brands dedicated to making a positive difference through their environmental, social and governance initiatives.

The Swoosh Heard ‘Round the World

By Carol Cone and Kristin Kenney
Blog

Taking a knee made Nike stand up.

As brand activism becomes commonplace – even expected – it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters.  

eBook | Stand or Sit: Changing Roles of Companies & CR Directors in Politically Divisive Times

Multimedia with summary

Traditional wisdom states that companies should stay away from politics, at least publicly. But over the past few years a remarkable number of companies have begun to take public stances on social and political issues.

Learn how to approach potentially divisive issues, when to weigh in and why remaining neutral is not always the best option in 3BL Media's eBook, Stand or Sit: Changing Roles of Companies & CR Directors in Politically Divisive Times.

Click here to download this free eBook.

Think Differently: The Shifting Landscape of Value for Emerging Brands and Successful ICOs

Article

We’ve seen a massive shift towards values-based leadership over the last several years, particularly within the ranks of established corporate leadership teams.

But what role do values and operationalizing the creation of shared value play for the emerging entrepreneur, for whom it can be a matter of business life-or-death if funds aren’t quickly raised and partners don’t come alongside to support their urgent growth? Is there a role for social impact as an entrepreneur or ICO leader?

Which Side of History Is Your Brand On? P&G’s Marc Pritchard Says Now’s the Time to Make It Clear

A look at the collaboration that made a difference
Article
 
For parts of the American population, “the talk” generally revolves around sex. For others, the conversation is decidedly different.

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