Innovation is imperative for meeting the needs of our changing world.
We know we must create far more value than the resources we use or the future is not sustainable. And as the purchasing power of the world grows, we can add tremendous value by enabling sustainable consumer choices.
While this innovation imperative is critically important, innovation is hard. True innovation changes behaviors and occurs at the confluence of an unmet need, a creative mindset, and the right resources which together can solve the problem.