Companies are well aware of the expense of CSR, from people and programs to the donation of resources. But what about the ROI on that investment? What if 50% of customers were willing to pay more for goods and services from companies engaged in CSR? And what if 43% actually did? That’s not speculation, but the results of a new Nielsen survey that polled 29,000 online consumers in 58 countries.
From the Editor
Business values volunteers, but college grads looking for that first job and veterans returning to the workforce don’t know it. That’s the bottom line of the 2013 Deloitte Volunteer IMPACT survey that polled HR executives, college seniors, and military veterans. The survey showed that 81 percent of HR execs take skilled volunteering into account when evaluating a potential job candidate, and 52 percent replied that volunteering is an important part of their corporate culture.
Distributors are becoming content producers. That’s the message I’m taking away from the purchase of the Washington Post by Amazon’s Jeff Bezos. As distributors reach the limits of organic growth, they are turning to the delivery of original content through their existing networks as a path toward additional revenue and expanded brand value. It’s a logical move. Amazon started as a book distributor and now publishes original books. Amazon joins distributors YouTube, Google, and Netflix, all of which have started to produce original content as well as delivering client content.
"Patent trolls" are holding back innovation in the tech industry under current IP law. That’s the argument that tech industry execs presented to House lawmakers in recent hearings. Criticism was directed in particular at the current patent system, under which companies use their claims to broad patents to sue other companies rather than delivering products or services based on the innovation described in the patent.
As if the current threats from climate change aren’t dire enough (floods, droughts, extreme weather), a new study tells us that higher temperatures are tracking with spikes in conflict. A new report by the University of California, Berkeley, and Princeton has reviewed 60 previous studies from around the world, and concludes that out of 27 modern societies studied, all 27 showed a positive correlation between higher temperatures and violence.
Chinese solar panel producers have reached an agreement with the European Union to settle a months-long dispute over charges of dumping of their products on European markets. A minimum price of 56 euro cents per watt will be the base price of future imports. Any exporter who decides not to abide by it will be charged the EU’s antidumping tariff of 47.6 percent. EU solar panel producers have complained that Chinese overproduction has resulted in a flood of discounted product that undermines their domestic industry.
Two million children die worldwide before the age of five from infectious diseases like pneumonia or diarrhea. Research shows that many of these deaths could be prevented by hand washing with soap. Here's where Unilever steps up, according to a new Forbes post by Samir Singh, Global Brand VP for Personal Care.